Kicking off with 35 visually-stunning, yet information-rich videos, the series shows travelers how to see and do some of the best destinations and experiences in California – a great planning tool in advance of National Plan for Vacation Day on Jan. 30.
“California 101 allows travelers to see different trip ideas in video format, and then click through to web content for a deeper dive into the details of trip planning,” said Visit California President & CEO Caroline Beteta. “With so much to see and do in California, this series will serve as a great starting point that is as inspirational as it is educational.”
Housed on Visit California’s Dream365TV network and also viewable on YouTube, the videos are categorized into five themes: National Parks, Road Trips, Resorts, Beaches, and “5 Amazing Things to Do In…” The series covers experiences across the state including: Beverly Hills: 5 Amazing Things, Gold Country Road Trip, and Death Valley National Park.
California 101 is an SEO data-driven content program that delivers informative ‘how-to’ content answering the most frequently asked questions about California travel. The combination of beautiful, compelling and fast-paced videos with insightful articles full of useful information and links, is designed to intersect consumers searching for California information and draw them into the Visit California content ecosystem. Once there, they will be educated and inspired, and have the necessary tools to move further down the booking path.
There are still 28 days until National Plan for Vacation Day, an initiative by US Travel’s Project: Time Off encouraging Americans to declare their vacation time for the rest of the year, at the start of the year. Visit California encourages travelers to utilize the California 101 series to plan their ultimate California vacation by watching a video (or two) a day until Jan. 30 – then mark their calendars and use all of their PTO in 2018.
Destinations Featured in California 101 include:
- Amador County
- Angels Camp
- Auburn
- Bakersfield
- Beverly Hills
- Big Bear Lake
- Big Sur
- Cambria
- Cedar Glen
- Channel Islands National Park
- Chester
- Coloma
- Coronado
- Crescent City
- Dana Point
- Death Valley National Park
- Del Mar
- Emerald Bay
- Encinitas
- Forestville
- Fort Bragg
- Fresno
- Huntington Beach
- Jenner
- Joshua Tree National Park
- La Jolla
- La Quinta
- Laguna Beach
- Laguna Niguel
- Lake Arrowhead
- Lake Tahoe
- Lassen Volcanic National Park
- Lodi
- Lompoc
- Los Angeles
- Los Gatos
- Manchester Beach
- Monterey
- Morro Bay
- Murphys
- Napa
- Newport Beach
- Olympic Valley
- Orcutt
- Palm Springs
- Palo Alto
- Pinnacles National Park
- Pioneertown
- Placerville
- Point Arena
- Ragged Point
- Rancho Santa Fe
- Redwood National and State Parks
- Rutherford
- San Diego
- San Francisco
- San Jose
- San Luis Obispo
- San Simeon
- Santa Maria
- Santa Monica
- Sequoia & Kings Canyon National Parks
- Sonoma
- Sutter Creek
- Traver
- Truckee
- Vallecito
- Ventura
- Yosemite National Park
ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com
Kristen Bonilla, Visit California
(916) 319-5421
kbonilla@visitcalifornia.com