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Visit California Taps Leading Digital Influencers for Insights and Trends

Visit California’s Digital Influencer Advisory Board paves the way for digital innovation in California’s thriving tourism industry

Sacramento, Calif. (April 16, 2018) – In efforts to continuously enhance Visit California’s influencer marketing strategy, the organization is proud to announce the creation of its Digital Influencer Advisory Board, comprised of leading North American digital influencers who are skilled in creating the most innovative digital content across the culinary, luxury, adventure travel and lifestyle segments.

As a destination marketing organization, Visit California prides itself on being an industry champion in digital marketing. The Digital Influencer Advisory Board was created to uphold this standard, by collaborating with its members to refine best practices for working with influencers, set benchmarks for tracking ROI with influencer marketing, and create long-term partnerships with leading travel and lifestyle digital influencers. 

“Visit California recognizes that the industry’s leading digital influencers are masters of a diverse skillset: they are talented content creators, savvy entrepreneurs and curators of highly engaged audiences,” said Visit California President and CEO Caroline Beteta. “We are thrilled to share the wonders of California with these thought leaders, creating true ambassadors for our partners throughout the Golden State.”

Visit California invited the below six channels, for a total of eight digital content creators, to participate in the inaugural Digital Influencer Advisory Board. The board represents a diverse range of expertise and strengths across major social platforms including Instagram, Facebook, YouTube, Twitter, and blogging, with members including: 

Shut Up and Go Travel – Damon Dominique and Joanna Franco 
The Planet D – Dave Bouskill and Debra Corbeil 
Cheat Day Eats – Jessica Hirsch
Mr. Scott Eddy  – Scott Eddy
Travel Break – Stephanie Buelna
Must Do Travels – Steven Kennif 

The Digital Advisory Board formally commenced on Sunday, Nov. 5, 2017, with a meeting in Sacramento, California. Since then, the advisory board has participated in Visit California’s crisis response following recent natural disasters, leading digital content creation to communicate that the destination is open for business. Content partnerships with advisory board members have supported Visit California’s campaigns including California Restaurant Month and Catch The Winter Wave. 

The next formal meeting of the advisory board is set to take place on April 25 in Santa Barbara, California.

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.


Media Contact:
Kristen Bonilla, Visit California
(916) 319-5421