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Explore the Golden State

Please see the below materials from Visit California

Visit California values our global network of travel trade professionals who champion the state and curate memorable experiences for clients and customers. We’ve developed a new suite of Ultimate Playground itineraries to help you see the Golden State through a fresh lens and introduce your clients to new experiences and iconic destinations. As you’ll discover, California is more compelling than ever thanks to an evolving roster of experiences and attractions; an increasingly star-powered entertainment lineup; new and reimagined resorts and hotels; a thriving culinary scene; and our abundance of protected lands and parks that set the stage for epic outdoor adventures.

 

Ultimate Playground itineraries

This collection of 16 itineraries was crafted to help our trade partners build trips of a lifetime for clients, whether they are first-time visitors or longtime California fans. From awe-inspiring outdoor adventures and action-packed family vacations to the nostalgic Route 66 road trip and flavorful wine country immersions, each itinerary includes day-by-day recommendations covering what to do and see, where to eat and play and driving tips. While itineraries are organized by region and theme, each day can be used as a standalone building block to customize for clients’ preferences. More itineraries will be rolling out in coming months.

Outside Bound: Make the Great Outdoors Your Playground

Golden State Itinerary NPS

A Grand Tour of California’s National Parks

An epic, 2-week road trip to California’s nine National Parks, featuring forests, islands, deserts and many more diverse, dramatic protected landscapes

Plans and Publications Itinerary (.PDF)
Golden State Itinerary SF Bay Area

Fresh Air Fun in the Bay Area & Beyond

A 10-day Northern California immersion featuring Santa Cruz, Half Moon Bay, San Francisco, West Marin County, the Sonoma Coast and Tiburon

Plans and Publications Itinerary (.PDF)
Golden State Itinerary Socal

Playtime on the Southern California Coast

A 10-day outdoor adventure traveling south from Los Angeles to San Diego and featuring stops in Santa Monica, Long Beach, Catalina Island, The OC and Oceanside

Plans and Publications Itinerary (.PDF)
Golden State Itinerary Central Coast PCH

Central Coasting on the Pacific Coast Highway

A 10-day outdoor adventure from Ventura to Monterey featuring stops at Channel Islands National Park and the towns and villages of Santa Barbara, San Luis Obispo and Monterey Counties

Plans and Publications Itinerary (.PDF)
Golden State Itinerary Desert

Experience California’s Epic Desert Playground

A 10-day outdoor adventure from Death Valley to Greater Palm Springs featuring Anza Borrego State Park and Joshua Tree National Park

Plans and Publications Itinerary (.PDF)
Golden State Itinerary High Sierra

Outside Bound in California’s High Sierra

10 days traversing the great outdoor landscapes of Lake Tahoe, Yosemite National Park, Mammoth Lakes and Sequoia & Kings Canyon National Park

Plans and Publications Itinerary (.PDF)
Golden State Itinerary True North

Discover Roads Less Traveled in California’s True North

A 10-day outdoor adventure exploring California’s northernmost landscapes, from the Mendocino and Humboldt County coastlines to the eastern interior of the Shasta Cascade region

Plans and Publications Itinerary (.PDF)

Amped Up Family Adventures for All

Golden State Itinerary Theme Parks

The Ultimate California Theme Park Adventure

10 days of amped up family fun theme park hopping around Southern California, from Los Angeles and Santa Clarita to Anaheim and San Diego

Plans and Publications Itinerary (.PDF)
Golden State Itinerary Socal Family

Southern California Fun for the Whole Family

A 10-day Southern California family adventure, from Los Angeles and Orange County to San Diego and Greater Palm Springs

Plans and Publications Itinerary (.PDF)
Golden State Itinerary PCH Family

An Epic Family Road Trip Along the Pacific Coast Highway

A 10-day Central Coast family adventure, from Ventura to Santa Cruz with stops in Santa Barbara, San Luis Obispo and Monterey Counties

Plans and Publications Itinerary (.PDF)
Golden State Itinerary Norcal Family

Family Bonding in Northern California

A 10-day Northern California family adventure exploring the Bay Area and beyond—from San Jose, San Francisco and wine country to Lake Tahoe and Berkeley

Plans and Publications Itinerary (.PDF)
Golden State Itinerary LGBTQ Family

A Grand California Tour for LGBTQ+ Families

A two-week family road trip from San Francisco to Greater Palm Springs featuring stops in Oakland, San Jose, San Luis Obispo, Santa Barbara, West Hollywood, Anaheim, Carlsbad and San Diego

Plans and Publications Itinerary (.PDF)

Taste the Good Life in Wine Country

Golden State Itinerary Wine Country NC

Northern California Wine Country Loop

A 10-day road trip exploring Northern California wine country from the legendary Napa Valley to Sonoma and Mendocino Counties

Plans and Publications Itinerary (.PDF)
Golden State Itinerary Wine Country CC

Central Coast Wine Country Immersion

A 12-day road trip exploring Central Coast wine country from Ojai to Carmel-by-the-Sea with stops in Santa Barbara, The Santa Ynez Valley, New Cuyama, San Luis Obispo and Paso Robles

Plans and Publications Itinerary (.PDF)
Golden State Itinerary Wine Country SC

California Wine Country Roads Less Traveled: Sip & Savor from Santa Cruz to the Sierras

A 10-day road trip exploring under-the-radar wine destinations in the Golden State, traveling northeast from coastal Santa Cruz through the Central Valley to the Sierra Foothills and Gold Country

Plans and Publications Itinerary (.PDF)

The Ultimate Route 66 Road Trip

Golden State Itinerary Route 66

Get Your Kicks on Route 66

A five-day road trip tracing the California leg of the historic “Mother Road” from seaside Santa Monica to Needles in the Mojave Desert

Plans and Publications Itinerary (.PDF)

Guides and trade resources

Trade contacts

Leona Reed

Leona Reed
Vice President of Global Marketing
LReed@VisitCalifornia.com

 

Katie headshot

Katie Meissner
Travel Trade Coordinator
KMeissner@VisitCalifornia.com

Brian Wright Profile Picture

Brian Wright
Director of Trade & Group Business
BWright@VisitCalifornia.com

 

Lindsey Cody Potrait

Lindsey Cody
Travel Trade Manager
LCody@VisitCalifornia.com