Visit California values our global network of travel trade professionals who champion the state and curate memorable experiences for clients and customers. We’ve developed a new suite of Ultimate Playground itineraries to help you see the Golden State through a fresh lens and introduce your clients to new experiences and iconic destinations. As you’ll discover, California is more compelling than ever thanks to an evolving roster of experiences and attractions; an increasingly star-powered entertainment lineup; new and reimagined resorts and hotels; a thriving culinary scene; and our abundance of protected lands and parks that set the stage for epic outdoor adventures.

Outside Bound: Make the Great Outdoors Your Playground

A Grand Tour of California’s National Parks

An epic, 2-week road trip to California’s nine National Parks, featuring forests, islands, deserts and many more diverse, dramatic protected landscapes

Itinerary (.PDF)

Fresh Air Fun in the Bay Area & Beyond

A 10-day Northern California immersion featuring Santa Cruz, Half Moon Bay, San Francisco, West Marin County, the Sonoma Coast and Tiburon

Itinerary (.PDF)

Playtime on the Southern California Coast

A 10-day outdoor adventure traveling south from Los Angeles to San Diego and featuring stops in Santa Monica, Long Beach, Catalina Island, The OC and Oceanside

Itinerary (.PDF)

Central Coasting on the Pacific Coast Highway

A 10-day outdoor adventure from Ventura to Monterey featuring stops at Channel Islands National Park and the towns and villages of Santa Barbara, San Luis Obispo and Monterey Counties

Itinerary (.PDF)

Experience California’s Epic Desert Playground

A 10-day outdoor adventure from Death Valley to Greater Palm Springs featuring Anza Borrego State Park and Joshua Tree National Park

Itinerary (.PDF)

Outside Bound in California’s High Sierra

10 days traversing the great outdoor landscapes of Lake Tahoe, Yosemite National Park, Mammoth Lakes and Sequoia & Kings Canyon National Park

Itinerary (.PDF)

Discover Roads Less Traveled in California’s True North

A 10-day outdoor adventure exploring California’s northernmost landscapes, from the Mendocino and Humboldt County coastlines to the eastern interior of the Shasta Cascade region

Itinerary (.PDF)

Amped Up Family Adventures for All

The Ultimate California Theme Park Adventure

10 days of amped up family fun theme park hopping around Southern California, from Los Angeles and Santa Clarita to Anaheim and San Diego

Itinerary (.PDF)

Southern California Fun for the Whole Family

A 10-day Southern California family adventure, from Los Angeles and Orange County to San Diego and Greater Palm Springs

Itinerary (.PDF)

An Epic Family Road Trip Along the Pacific Coast Highway

A 10-day Central Coast family adventure, from Ventura to Santa Cruz with stops in Santa Barbara, San Luis Obispo and Monterey Counties

Itinerary (.PDF)

Family Bonding in Northern California

A 10-day Northern California family adventure exploring the Bay Area and beyond—from San Jose, San Francisco and wine country to Lake Tahoe and Berkeley

Itinerary (.PDF)

A Grand California Tour for LGBTQ+ Families

A two-week family road trip from San Francisco to Greater Palm Springs featuring stops in Oakland, San Jose, San Luis Obispo, Santa Barbara, West Hollywood, Anaheim, Carlsbad and San Diego

Itinerary (.PDF)

Taste the Good Life in Wine Country

Northern California Wine Country Loop

A 10-day road trip exploring Northern California wine country from the legendary Napa Valley to Sonoma and Mendocino Counties

Itinerary (.PDF)

Central Coast Wine Country Immersion

A 12-day road trip exploring Central Coast wine country from Ojai to Carmel-by-the-Sea with stops in Santa Barbara, The Santa Ynez Valley, New Cuyama, San Luis Obispo and Paso Robles

Itinerary (.PDF)

California Wine Country Roads Less Traveled: Sip & Savor from Santa Cruz to the Sierras

A 10-day road trip exploring under-the-radar wine destinations in the Golden State, traveling northeast from coastal Santa Cruz through the Central Valley to the Sierra Foothills and Gold Country

Itinerary (.PDF)

The Ultimate Route 66 Road Trip

Get Your Kicks on Route 66

A five-day road trip tracing the California leg of the historic “Mother Road” from seaside Santa Monica to Needles in the Mojave Desert

Itinerary (.PDF)

Guides and trade resources

California STAR

Become a certified California expert through our online educational tool for travel advisors.

California STAR

Luxury Guide 2023

Visit California is pleased to share a new sales guide created for the luxury travel advisor community.

Luxury Guide 2023 (.PDF)

Tourism Exchange

Learn more about this B2B digital tourism marketplace.

Tourism Exchange

Trade contacts