Visit California values our global network of travel trade professionals who champion the state and curate memorable experiences for clients and customers. We’ve developed a new suite of Ultimate Playground itineraries to help you see the Golden State through a fresh lens and introduce your clients to new experiences and iconic destinations. As you’ll discover, California is more compelling than ever thanks to an evolving roster of experiences and attractions; an increasingly star-powered entertainment lineup; new and reimagined resorts and hotels; a thriving culinary scene; and our abundance of protected lands and parks that set the stage for epic outdoor adventures.
Ultimate Playground itineraries
This collection of 16 itineraries was crafted to help our trade partners build trips of a lifetime for clients, whether they are first-time visitors or longtime California fans. From awe-inspiring outdoor adventures and action-packed family vacations to the nostalgic Route 66 road trip and flavorful wine country immersions, each itinerary includes day-by-day recommendations covering what to do and see, where to eat and play and driving tips. While itineraries are organized by region and theme, each day can be used as a standalone building block to customize for clients’ preferences. More itineraries will be rolling out in coming months.
Outside Bound: Make the Great Outdoors Your Playground
Amped Up Family Adventures for All
Taste the Good Life in Wine Country
The Ultimate Route 66 Road Trip
Guides and trade resources
Trade contacts
Leona Reed
Vice President of Global Marketing
LReed@VisitCalifornia.com
Katie Meissner
Travel Trade Coordinator
KMeissner@VisitCalifornia.com
Brian Wright
Director of Trade & Group Business
BWright@VisitCalifornia.com
Lindsey Cody
Travel Trade Manager
LCody@VisitCalifornia.com