Leona Reed
Vice President of Global Marketing
Overview
Visit California values our global network of travel trade professionals who champion the state and curate memorable experiences for clients and customers. We've developed a new suite of Ultimate Playground itineraries to help you see the Golden State through a fresh lens and introduce your clients to new experiences and iconic destinations. As you'll discover, California is more compelling than ever thanks to an evolving roster of experiences and attractions; an increasingly star-powered entertainment lineup; new and reimagined resorts and hotels; a thriving culinary scene; and our abundance of protected lands and parks that set the stage for epic outdoor adventures.
Get in touch
Please reach out with questions about partnerships, upcoming engagements or how the team can support your tourism initiatives.
ContactGuides
Route 66 Sales Guide
Visit California is pleased to share a new sales guide to support the upcoming centennial
California STAR
Become a certified California expert through our online educational tool for travel advisors
Luxury guide
Visit California is pleased to share an updated sales guide created for luxury travel advisors
Ultimate Playground itineraries
This collection of 16 itineraries was crafted to help our trade partners build trips of a lifetime for clients, whether they are first-time visitors or longtime California fans. From awe-inspiring outdoor adventures and action-packed family vacations to the nostalgic Route 66 road trip and flavorful wine country immersions, each itinerary includes day-by-day recommendations covering what to do and see, where to eat and play and driving tips. While itineraries are organized by region and theme, each day can be used as a standalone building block to customize for clients’ preferences. More itineraries will be rolling out in coming months.
A Grand Tour of California’s National Parks
An epic, 2-week road trip to California’s nine National Parks, featuring forests, islands, deserts and many more diverse, dramatic protected landscapes
Fresh Air Fun in the Bay Area & Beyond
A 10-day Northern California immersion featuring Santa Cruz, Half Moon Bay, San Francisco, West Marin County, the Sonoma Coast and Tiburon
Playtime on the Southern California Coast
A 10-day outdoor adventure traveling south from Los Angeles to San Diego and featuring stops in Santa Monica, Long Beach, Catalina Island, The OC and Oceanside
Central Coasting on the Pacific Coast Highway
A 10-day outdoor adventure from Ventura to Monterey featuring stops at Channel Islands National Park and the towns and villages of Santa Barbara, San Luis Obispo and Monterey Counties
Experience California’s Epic Desert Playground
A 10-day outdoor adventure from Death Valley to Greater Palm Springs featuring Anza Borrego State Park and Joshua Tree National Park
Outside Bound in California’s High Sierra
10 days traversing the great outdoor landscapes of Lake Tahoe, Yosemite National Park, Mammoth Lakes and Sequoia & Kings Canyon National Park
Discover Roads Less Traveled in California’s True North
A 10-day outdoor adventure exploring California’s northernmost landscapes, from the Mendocino and Humboldt County coastlines to the eastern interior of the Shasta Cascade region
Amped-up family adventures for all
The Ultimate California Theme Park Adventure
10 days of amped up family fun theme park hopping around Southern California, from Los Angeles and Santa Clarita to Anaheim and San Diego
Southern California Fun for the Whole Family
A 10-day Southern California family adventure, from Los Angeles and Orange County to San Diego and Greater Palm Springs
An Epic Family Road Trip Along the Pacific Coast Highway
A 10-day Central Coast family adventure, from Ventura to Santa Cruz with stops in Santa Barbara, San Luis Obispo and Monterey Counties
Family Bonding in Northern California
A 10-day Northern California family adventure exploring the Bay Area and beyond—from San Jose, San Francisco and wine country to Lake Tahoe and Berkeley
A Grand California Tour for LGBTQ+ Families
A two-week family road trip from San Francisco to Greater Palm Springs featuring stops in Oakland, San Jose, San Luis Obispo, Santa Barbara, West Hollywood, Anaheim, Carlsbad and San Diego
California Dream & Unwind: Relax & Recharge
A 7-day journey from the magic of Disneyland Resort to the relaxation of California’s coastal and wine regions.
Magic to Maritime: Family Fun from Park to Port
A 10-day family adventure from Disneyland Resort to the Southern California coast and a 3-day San Diego cruise.
Taste the good life in Wine Country
Northern California Wine Country Loop
A 10-day road trip exploring Northern California wine country from the legendary Napa Valley to Sonoma and Mendocino Counties
Central Coast Wine Country Immersion
A 12-day road trip exploring Central Coast wine country from Ojai to Carmel-by-the-Sea with stops in Santa Barbara, The Santa Ynez Valley, New Cuyama, San Luis Obispo and Paso Robles
California Wine Country Roads Less Traveled: Sip & Savor from Santa Cruz to the Sierras
A 10-day road trip exploring under-the-radar wine destinations in the Golden State, traveling northeast from coastal Santa Cruz through the Central Valley to the Sierra Foothills and Gold Country
The ultimate Route 66 road trip
Get Your Kicks on Route 66
A five-day road trip tracing the California leg of the historic “Mother Road” from seaside Santa Monica to Needles in the Mojave Desert
University itineraries
Coastal University Experience
A 5-day California coastal journey featuring UC Santa Barbara, UC Irvine and UC San Diego
Northern California Academic Icons
A 4-day Northern California journey featuring Stanford University, UC Berkeley and UC Davis
Southern California Prestige & Innovation
A four-day Southern California itinerary featuring UCLA, USC and Caltech.
Trade team contacts
Jocilyn Schumacher
Director of Travel Trade
Walt Wang
Travel Trade Manager
Katie Meissner
Travel Trade Coordinator