Travel Trade

Tourism Exchange

in partnership with Visit California

What is the Tourism Exchange?

Tourism Exchange Website Screenshot

Tourism Exchange USA is a B2B marketplace that provides an online booking and channel management solution for California’s tourism-facing businesses — accommodations, tours, attractions — with no upfront costs. By partnering with globally recognized distribution channels like, Expedia, Google, and more, The Exchange enables California’s tourism businesses to get connected to a wide range of niche distributors, ultimately expanding their sales, boosting their profitability, and reaching more visitors from around the world.

Key Highlights and Benefits

Tourism Exchange Supplier Screenshot

  • The Exchange provides multiple technology options for no upfront costs for both suppliers and distributors, helping small businesses on both sides of product development and distribution stay relevant in today’s digital economy.
  • Increase reach and reduce distribution costs for California’s suppliers to improve profitability.
  • Easily access a range of distribution channels, including major OTAs like, Ctrip, Google, AirBnB, TripAdvisor, and more all in one place.
  • Quickly add booking capability to your website with no upfront costs.

The Exchange exponentially accelerates the development and global distribution of U.S. tourism products, increasing the volume, reach and diversity of suppliers.

Connecting Works for Everyone

Tourism Exchange Get Connected 

Online travel agencies (OTAs), tour operators and other distributors

  • Source new products and content at no cost.
  • Access high-quality destinations and experience imagery and descriptions for your own marketing needs to better position and sell products to your customers.
  • Work with destinations like California to create more robust and better targeted marketing campaigns that generate more sales.
  • Set your commission rates directly and take advantage of turn-key Trade Portal


Ready to Get Connected?

Tourism Exchange