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U.K. Market Profile
full report (PDF)
(Date of Publication: March 6, 2023)
This market profile offers a look at visitation and spending forecasts as well as current airlift conditions compared to pre-pandemic benchmarks. Consumer behavior data paints a current picture of trip consideration to the U.S., barriers to travel, preferred planning methods and traveler behavior. For additional research download the full market report.
- Relative to 2019, the U.K. visitation forecast is expected to reach 92% in 2023, 100% in 2024 and 105% in 2025.
- U.K. travel spending is forecast to recover to 98% in 2023, 105% in 2024 and 112% in 2025.
- As of December 2022, 78% of airlift from UK to California has recovered.
Note: While Ireland is included in marketing outreach, it is not part of the research below.
VISITATION & SPENDING IN CALIFORNIA
Source: Tourism Economics (January 2023)PRE-PANDEMIC (2019)
754,000 Visitor Trips
$1.4 Billion Visitor Spending
VISITATION AND SPENDING FORECAST
(Indexed to 2019 Levels)
AIRLIFT TO CALIFORNIA
Source: Cirium (December 2022)
PRE-PANDEMIC (2019)
564 Monthly Non-Stop Flights
167,000 Monthly Non-Stop Seats
NON-STOP SEATS TO CALIFORNIA
U.S. TRAVELER SENTIMENT & BEHAVIOR
Source: YouGov (December 2022)
CONSIDERING TRAVEL TO U.S. (ANYTIME, % OF POP 16+)
20%
18%
*Average of Visit California's international markets