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Italy Market Profile
full report (PDF)
(Date of Publication: March 6, 2023)
This market profile offers a look at visitation and spending forecasts as well as current airlift conditions compared to pre-pandemic benchmarks. Consumer behavior data paints a current picture of trip consideration to the U.S., barriers to travel, preferred planning methods and traveler behavior. For additional research download the full market report.
- Relative to 2019, the Italy visitation forecast is expected to reach 68% in 2023, 81% in 2024 and 94% in 2025.
- Italy travel spending is forecast to recover to 74% in 2023, 81% in 2024 and 96% in 2025.
- As of December 2022, 99% of airlift from Italy to California has recovered.
VISITATION & SPENDING IN CALIFORNIA
Source: Tourism Economics (January 2023)PRE-PANDEMIC (2019)
200,000 Visitor Trips
$471 Million Visitor Spending
VISITATION AND SPENDING FORECAST
(Indexed to 2019 Levels)
AIRLIFT TO CALIFORNIA
Source: Cirium (December 2022)
PRE-PANDEMIC (2019)
59 Monthly Non-Stop Flights
16,600 Monthly Non-Stop Seats
NON-STOP SEATS TO CALIFORNIA
U.S. TRAVELER SENTIMENT & BEHAVIOR
Source: YouGov (December 2022)
Considering Travel to U.S. (Anytime, % of Pop 16+)
17%
18%
*Average of Visit California's international markets