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California Case Studies

California Case Studies

Tourism stewards in Monterey County and Yosemite National Park each have approached challenges with constructive solutions.

In Monterey County, the convention and visitors bureau is proactively educating visitors on responsible travel with a multi-faceted communications campaign called “Sustainable Moments.”  Watch President & CEO, Tammy Blount-Canavan as she talks about Monterey’s  program to promote responsible tourism.


Yosemite National Park

Yosemite officials are grappling with increasing vehicle traffic at one of the nation’s most popular national parks, but building more parking spaces is only part of the answer.

Public Affairs Officer Scott Gediman, addresses the issue and how Yosemite National Park is working to mitigate the congestion within the park.


More Resources

Learn more about how other destinations are addressing issues pertaining to responsible and sustainable travel:

For research and insight into global sustainable tourism, visit the following organizations: