IPW Los Angeles 2024
The California Plaza at IPW
Visit California will welcome the world to Los Angeles for IPW 2024 with the California Plaza. The over-the-top activation features 43 partners and more than 100 brands in a 50,000-square-foot outdoor extravaganza. Eat, drink, be entertained and network before and after show hours each day of IPW.
Check back throughout the conference and follow our industry LinkedIn and Facebook channels during IPW for spotlights on the major activations and celebrity cameos popping up at Golden State destinations.
SCHEDULE OVERVIEW
SUNDAY, MAY 5 - TUESDAY, MAY 7
8-9:50 a.m.
- Destination-inspired breakfasts
- Celebrity cameos, local pop-ups, entertainment
4:10-6 p.m.
- Destination-inspired bites & drinks
- Celebrity cameos, local pop-ups, entertainment
Partner Highlights
Los Angeles Tourism
Los Angeles Tourism will be recreating The Original Farmers Market complete with pickle tastings, or snack on delicious Popcornopolis. Snap a selfie in front of the Hollywood Sign or the Getty Center’s green screen photo booth. Drop by Central Perk for a cup of joe at the "Friends" soundstage, and on Monday and Tuesday afternoons queue up for some burgers at the In-N-Out cookout truck.
San Diego Tourism Authority
Celebrate Cinco de Mayo with San Diego Tourism Authority in the Gaslamp Quarter with a Sunday afternoon mezcal tasting, take home a San Diego Padres hat and stop by SeaWorld to see the jellyfish tank. There will also be an Old Town stand serving up authentic Mexican fare.
San Francisco Travel
San Francisco Travel is bringing the best of the Bay Area to the plaza, including an ersatz Golden Gate Bridge, cable cars and the famous Painted Ladies of Alamo Square. Satisfy any hunger pangs with clam chowder, crab cakes, custom fortune cookies and dim sum, and sate that thirst with beers from 21st Amendment and Brew Free.
Visit Anaheim
Visit Anaheim is joining forces with some of its local businesses to bring the destination directly to the California Plaza. Come sample fare from the Anaheim Packing District food hall, including sips from Golden Road Brewery. Finish it all off with a Dole Whip pineapple cup.
Visit SLO CAL
Visit SLO CAL is touting its farmers market for a wide variety of beers and bites. Take a selfie at the gorgeous flower wall or in a dune buggy, all while enjoying live guitar music each afternoon.
Resources
