Back to IPW LA 2024

California Plaza Partner Experiences

Santa Barbara County
Drop into Santa Barbara County to find a celebration of the Santa Ynez Valley, complete with wine tasting. Take a moment to enjoy a sweet treat offered by the Santa Ynez Band of Chumash Indians and learn about the tribe’s long history and rich heritage in the region. Don’t leave without sampling mini lobster rolls and something from the guacamole station.

Visit Greater Palm Springs
Chill out in the Midcentury Modern oasis from Visit Greater Palm Springs. It’s a lush, relaxing lounge serving refreshing agua frescas, frozen cocktails and healthy juice shots — all designed with tranquility at its heart.

Visit Santa Monica
Health meets the beach at the end of the road at Visit Santa Monica. Pump iron at Muscle Beach, take a selfie with the Ferris wheel at the world-famous boardwalk, and drop by the health hut for refreshing smoothies. There’s a tribute to Route 66, and each afternoon, chef-led activations include lessons on prepping ceviche, making tacos and shucking oysters.

Visit West Hollywood
Get into the groove at Visit West Hollywood’s rooftop bar party. Move to music as the DJ spins while enjoying a glass of bubbly served from the lush hedge wall and celebrating WeHo’s 40th anniversary. Enjoy sweet and savory bites from a celebrity baker and vegan tacos from Gracias Madre.

Route 66
Check out the rides at Route 66. Imagine yourself in modern electric vehicles courtesy of Avis/Budget and Hertz and a convertible from Enterprise Rental Cars. Drop in for bits inside the Airstream trailer.

The California Kitchen
The California Kitchen will play host to celebrity chef cooking demonstrations including Stephanie Boswell, Shirley Chung, Dominique Crenn, Duff Goldman and Curtis Stone.

Visit Oakland
Come to the cookout on Lake Merritt — served up by Visit Oakland. Dig into the bounty of a soul food BBQ while taking in the arts and culture of the local Oakland music scene.

The San Francisco Peninsula
From the Pacific Coast to the San Francisco Bay, The San Francisco Peninsula celebrates high-tech meets farmers market at its solar-powered food stall. Swing by to grab a bite and wash it down with a refreshing beer from Gordon Biersch brewery.

Greater Ontario California (GOCAL)
Head to Greater Ontario California to learn why GOCAL is a great way to the heart of Southern California. Nosh on small bites and sip a refreshment while learning about how the Ontario Airport gets you closer to L.A. and the desert.

Visit San Jose
Dive into a diversity of cuisines — American, Mexican and pan-Asian — and more served by Visit San Jose. Satisfy thirst with a brew from Gordon Biersch at the PayPal Park sports bar complete with a San Jose Earthquakes-themed foosball table.

See Monterey
Stop by the See Monterey roadside stand serving wine and coastal cuisine set against dramatic coastal cliffs. Don’t forget to check out the vintage Shelby (Is this a Cobra or a Mustang? What year?)

Destination Irvine
Only Destination Irvine has the pink and cheery Hello Kitty bar! Swing by to grab a drink and try some virtual reality goggles for a hot air balloon ride.

Visit Huntington Beach
Drop into the Surf Shack at Visit Huntington Beach, where servers deliver sumptuous seafood bites and cold brews.

Visit Napa Valley
Climb aboard Visit Napa Valley’s Wine Train where white-gloved attendants will be serving charcuterie and sips from Mondavi.

Visit Ventura
MoHawk is on duty at the Channel Islands underwater bar to mix the perfect cocktail, courtesy of Visit Ventura. Channel Islands, underwater bar, MoHawk the bartender (iconic)

Visit Newport Beach
Sway to some yacht rock on the Visit Newport Beach dock, complete with a Duffy boat, sparkling wine and elevated cocktails.

Visit Sonoma
Hot air balloons float over Visit Sonoma’s farm bar. Come for cheese tastings and wine every afternoon.

Citadel Outlets
The California Pop-up Shop, courtesy of Citadel Outlets, features a rotating assembly of popular brands including L’Occitaine en Provence, Ralph Lauren Polo, Karl Lagerfeld and more! Drop by for merchandise, coffee and daily activations.

Visit Sacramento
Visit Sacramento is bringing Vlade Divac and the Kings to its free throw court. Winners will get to light the beam!

Beyond the Gateways
Scale the climbing wall, courtesy of the High Sierras at the Beyond the Gateways space. Visit each day to learn about the rotating regions and sample fare from Gold Country, the Central Coast, the Central Valley, the Deserts, Gold Country, the Inland Empire, North of Ordinary and Upstate California