The Cannabis Trail launches a new cultural tourism experience

California’s newest cultural tourism offering invites travelers to explore The Cannabis Trail, an immersive journey highlighting the state’s pioneering role in cannabis and hemp. Stretching from Santa Cruz to the Emerald Triangle, the trail features curated storytelling landmarks and points of interest that celebrate the region’s agricultural history and cultural legacy. Along the way, visitors can discover modern cannabis lounges, on-farm sampling rooms and travel-worthy dispensaries, creating a seamless blend of heritage, storytelling and contemporary lifestyle experiences across Northern California.