Analogue Room, a new indoor / outdoor hospitality venue in downtown Solvang, California, opened in July 2026, in the new Founder’s Square retail redevelopment at the corner of Mission Drive and Alisal Road. The new vinyl lounge, wine and beer bar, bottle and record shop, and pizza kitchen, sits just steps from Solvang’s famed Little Mermaid Fountain that fronts the newly-expanded dining and shopping complex. Founded by John Wright of Santa Barbara wine country's Standing Sun Wines, Analogue Room is in partnership with, and managed by, local wine industry professional Blake Economus. The sleek, backlit bar is run by local music legend, Ray Fortune, who oversees the venue’s music programming – all vinyl-based, played on a hi-fi audio system installed in the bar area. Leather bar stools line windowed walls, which open to a courtyard where the venue’s outdoor seating is located. Inside, cafe tables and chairs host drinkers and diners who may order "Side Hustle Pizza powered by Revolver."