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Visit California’s new visitor’s guide showcases the ‘Best of California’

Tracee Ellis Ross graces cover of guide featuring 224 reasons to love the Golden State

SACRAMENTO, Calif. (March 1, 2021) – The 2021 California Visitor’s Guide: The Best of California is now available, featuring an interview with award-winning actress and California treasure Tracee Ellis Ross.

Locals, experts and insiders took editorial control of the 196-page guide, generating 224 reasons to love the state, including must-see wonders, outdoor adventures, family fun and more.

“California has too many scenic wonders, vibrant destinations and uniquely magnificent experiences to squeeze into a single ‘greatest hits’ album,” Visit California President & CEO Caroline Beteta said. “We recruited Californians with diverse backgrounds and asked them to share their recommendations and secret tips. The multitude of voices helped us create an incredibly useful and inspirational planning tool.”

A Los Angeles native and star of Black-ish, Ross shares more about her life in California, crediting her endless joy and optimism to the creative freedom and welcoming spirit that permeates the Golden State. “I really love living in California,” she said. “There is such possibility here.”

The guide includes essential trip-planning insights, detailed information about the state’s 12 travel regions and QR codes linking to related content on BestofCalifornia.com, making it the ultimate resource for anyone looking to safely explore the Golden State this year and beyond.

“Later in 2021 will bring a return to travel after many months battling the pandemic, but now is the time to dream and plan,” Beteta said. “Before booking a trip, visitors should consult state and local guidelines, along with the California Responsible Travel Code and Visit California’s Responsible Travel Hub. These resources are designed to help travelers stay safe and respectful of others and the environment as they explore the state.”

Readers will find tips for visiting iconic favorites such as Yosemite Valley, Highway 1 and the Golden Gate Bridge alongside the off-the-beaten-path attractions and experiences that make California such an irresistible destination.

The guide features a wealth of insight from experts such as:

  • Senior editor for Eater Los Angeles Farley Elliott, who shares his favorite bites up and down the state
  • Co-founder of online magazine and travel company Atlas Obscura, Dylan Thuras, who points readers to eight enchanting oddball attractions around the state
  • Olympic athlete Brenda Martinez, who reveals the best places to shop, dine and explore in the Inland Empire.

Local insiders round out the coverage, sharing favorite spots to explore in their own backyards:

  • North Coast winemaker Theodora Lee reveals the top places to taste the latest vintages, walk among the redwoods and watch a perfect sunset
  • Laura Beardsley, deputy director of Disable Sports Eastern Sierra, mentions some of her favorite brews and hikes in the High Sierra
  • Kurt Cyr, owner of Palm Springs Mod Squad, talks about Mid-Century Modern architecture, and his favorite places to relax and explore in Greater Palm Springs.

The guide’s 224 recommendations are paired with inspiring images of the state’s diverse offerings, concluding with nine Instagram-worthy views photographed by California travelers. The free 500,000-circulation guide is available at California Welcome Centers, regional tourist offices and online at VisitCalifornia.com/travel-guides.

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ABOUT VISIT CALIFORNIA
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For story ideas, media information, downloadable images, video and more, go to media.VisitCalifornia.com.

Media Contact:
Kristen Bonilla, Visit California
(916) 319-5421
kbonilla@visitcalifornia.com

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