“California is the ultimate place for families to explore,” said Visit California President and CEO Caroline Beteta. “CAMP’s innovative approach to create immersive experiences for children and their families is a true embodiment of California’s pioneering spirit, and an excellent partner in bringing the Golden State lifestyle to the Big Apple. We can’t wait for New Yorkers to get a taste of California’s wonders in CAMP’s flagship location—and be inspired to come experience it on vacation.”
Families stepping off of 5th Avenue and into CAMP will encounter a West Coast-styled “California Cafe” filled with healthy Golden State snacks and California-inspired ice cream flavors like Yose-Minty, Vanil-LA-LA-Land, Cocoafornia and more.
On March 11, beloved Food Network celebrity chef and Los Angeles native Jet Tila will host a special event for families with crafts, snacks and Jet’s custom-created sushi roll made just for CAMP featuring fresh ingredients from California.
In addition to the Food Network star-power, Visit California and CAMP have partnered with the California-based Sunnie brand and its co-founders, Katy Tucker and Lisette Howard, to offer busy NYC families a complimentary Sunnie Taco Dipper with fresh guacamole, shredded mozzarella and cassava flaxseed crackers – it’s soooo California.
Beyond the magic door, families will encounter a redwood forest in the middle of NYC, a place for kids to zoom around a skateboard track, and discover secret California landmarks hidden throughout the store.
On top of a magical experience in the heart of NYC, families can enter to win a dream trip for four to explore California through a sweepstakes, available online or in-store.
For more information on Visit California x CAMP go to VisitCalifornia.com/kids-plan-california.
ABOUT VISIT CALIFORNIA
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.
ABOUT CAMP
CAMP is a Family Experience Company that helps answer the question, "What should we do today?" through a unique combination of retail and media. Launched in December of 2018, CAMP operates eight retail locations in New York, New Jersey, Massachusetts, Texas, and Connecticut and serves families everywhere via its digital platforms.
Media Contacts:
Kristen Bonilla, kbonilla@visitcalifornia.com
Michael Wojtowicz, mwojtowicz@njfpr.com
Tiffany Markofsky, tiffany@camp.com