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Visit California launches ‘Meet What’s Possible,’ the Golden State’s unique approach to professional meetings/events

Visit California to invest, market in PME space for first time in its history; New campaign unveiled at IMEX showcases unique ‘Only in California’ experiences

LAS VEGAS, NV. (Nov. 10, 2021) – A first for America’s No. 1 tourism destination, Visit California unveiled a new meetings and events platform at IMEX America this week. United with hospitality and tourism partners from across the Golden State, Visit California President & CEO Caroline Beteta presented a first look at “Meet What’s Possible” at a news conference yesterday.

“Meet What’s Possible” extends an open invitation to meeting planners and convention attendees across the world to consider California's dynamic blend of destination attributes, from state-of-the-art facilities and well-appointed venues to the iconic attractions and trademark experiences that are uniquely California.

“California is open for business,” Beteta said. “And with our state’s abundance of natural beauty, reliable sunshine and outstanding convention amenities, the possibilities are endless when it comes to planning a safe, productive and memorable gathering here. When you meet in California, it’s anything but business as usual.”

Caroline Beteta at IMEX 2021
Caroline Beteta, President & CEO, Visit California. Photo by Max Whittaker.

To jumpstart its landmark initiative for professional meetings and events, Visit California has assembled a Task Force of destinations to advise on the state’s initiative to promote the state as premier events destination. Task Force organizations include Long Beach Convention & Visitors Bureau, Los Angeles Tourism & Convention Board, Monterey County Convention & Visitors Bureau, San Diego Tourism Authority, San Francisco Travel, Santa Monica Travel & Tourism, Visit Anaheim, Visit Greater Palm Springs, Visit Napa Valley and Visit Santa Barbara.

“Meetings and events play an integral role in California’s economy, and in close concert with these campaign partners, we look forward to charting a path towards a powerful recovery,” Beteta said. “No matter the size or type of your next gathering, we invite the world to convene in California and be a part of our state’s next great chapter. Dream big and meet what’s possible in California.”

To learn more about meetings and events in California, and to gain access to helpful event resources, convention planning materials, group activities and more, go to VisitCalifornia.com/meetings.

CEOs at IMEX 2021

Visit California delegates and task force members toast the state’s new “Meet What’s Possible” campaign, unveiled Nov. 9 at IMEX America at Mandalay Bay Resort & Casino in Las Vegas. Pictured (l to r): Scott White, President & CEO, Visit Greater Palm Springs; Misti Kerns, President & CEO, Santa Monica Travel & Tourism; Caroline Beteta, President & CEO, Visit California; Adam Burke, President & CEO, Los Angeles Tourism & Convention Board; Kathy Janega-Dykes, President & CEO, Visit Santa Barbara; and Joe D'Alessandro, President & CEO, San Francisco Travel. Photo by Max Whittaker.




Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com and media.visitcalifornia.com/meetings.