Visit California’s committees play a vital role in the organization’s efforts to promote travel to the state of California, providing guidance on the $131 million global marketing program that supports the state’s $140.6 billion tourism industry. Each committee is comprised of highly specialized groups of industry leaders whose expertise and dedication shape specific areas of Visit California’s marketing program.
“Visit California is fortunate to have so many influential members of California’s travel and tourism industry serving as leaders of our organization,” Visit California President and CEO Caroline Beteta said. “Industry-led committees are an invaluable aspect of the program, and the oversight and guidance they provide is foundational to Visit California’s global efforts and the prosperity of California’s world-class tourism industry.”
Newly installed leaders include:
Brand and Content Committee
- Chair: Agnelo Fernandes
Chief Strategy Officer and Executive Vice President
Terranea Resort (Rancho Palos Verdes) - Vice Chair: Charles Harris
Senior Vice President, Marketing
Visit Anaheim
Editorial Committee
- Chair: Kathy Janega-Dykes
President & CEO
Visit Santa Barbara - Vice Chair: Sonya Bradley
Chief Marketing Officer
Visit Sacramento
International Committee
- Chair: Kathryn Smits
Vice President, International Tourism
Los Angeles Tourism & Convention Board - Vice Chair: Gary Orfield
Director of Travel Industry Sales
Greater Palm Springs Convention & Visitors Bureau
Public Relations Committee
- Chair: Stephen Andrews
Vice President of Marketing & Sales
Passport Resorts (Sausalito/Big Sur) - Vice Chair: Candice Eley
Director of Communications
San Diego Tourism Authority
Research Committee
- Chair: Susan Bruinzeel
Senior Director Of Planning And Research
San Diego Tourism Authority
Snow Committee
- Chair: Christine Horvath
Director Of Marketing
Squaw Valley | Alpine Meadows - Vice Chair: Matt Peterson
Vice President Of Marketing And Brand Management
Boreal Mountain Resort | Woodward Tahoe
California Welcome Center Committee
- Chair: Andrey Gorbachenko
Destination Services Manager
Greater Ontario Convention & Visitors Bureau/Ontario Convention Center - Vice Chair: Jennifer Rodriguez
General Manager
Outlets at Barstow
Rural Committee
- Chair: Laurie Baker
CEO, Redding Convention and Visitors Bureau
General Manager, Shasta Cascade Wonderland Association - Vice Chair: Wes Rhea
CEO
Visit Stockton
ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. In 2018, spending by travelers totaled $140.6 billion throughout the state, generating 1.2 million jobs and $11.8 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.