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Visit California Announces New Industry Committee Leadership

Chairs and vice chairs accept two-year terms for the organization’s industry-led committees

SACRAMENTO (Sept. 12, 2019) – Visit California is pleased to welcome 16 new chairs and vice chairs appointed to the organization’s eight industry-led committees, who will serve a two-year term beginning July 1.

Visit California’s committees play a vital role in the organization’s efforts to promote travel to the state of California, providing guidance on the $131 million global marketing program that supports the state’s $140.6 billion tourism industry. Each committee is comprised of highly specialized groups of industry leaders whose expertise and dedication shape specific areas of Visit California’s marketing program.

“Visit California is fortunate to have so many influential members of California’s travel and tourism industry serving as leaders of our organization,” Visit California President and CEO Caroline Beteta said. “Industry-led committees are an invaluable aspect of the program, and the oversight and guidance they provide is foundational to Visit California’s global efforts and the prosperity of California’s world-class tourism industry.”

Newly installed leaders include:

Brand and Content Committee

  • Chair: Agnelo Fernandes
    Chief Strategy Officer and Executive Vice President
    Terranea Resort (Rancho Palos Verdes)
  • Vice Chair: Charles Harris
    Senior Vice President, Marketing
    Visit Anaheim

Editorial Committee

  • Chair: Kathy Janega-Dykes
    President & CEO
    Visit Santa Barbara
  • Vice Chair: Sonya Bradley
    Chief Marketing Officer
    Visit Sacramento

International Committee

  • Chair: Kathryn Smits
    Vice President, International Tourism
    Los Angeles Tourism & Convention Board
  • Vice Chair: Gary Orfield
    Director of Travel Industry Sales
    Greater Palm Springs Convention & Visitors Bureau

Public Relations Committee

  • Chair: Stephen Andrews
    Vice President of Marketing & Sales
    Passport Resorts (Sausalito/Big Sur)
  • Vice Chair: Candice Eley
    Director of Communications
    San Diego Tourism Authority

Research Committee

  • Chair: Susan Bruinzeel
    Senior Director Of Planning And Research
    San Diego Tourism Authority

Snow Committee

  • Chair: Christine Horvath
    Director Of Marketing
    Squaw Valley | Alpine Meadows
  • Vice Chair: Matt Peterson
    Vice President Of Marketing And Brand Management
    Boreal Mountain Resort | Woodward Tahoe

California Welcome Center Committee

  • Chair: Andrey Gorbachenko
    Destination Services Manager
    Greater Ontario Convention & Visitors Bureau/Ontario Convention Center
  • Vice Chair: Jennifer Rodriguez
    General Manager
    Outlets at Barstow

Rural Committee

  • Chair: Laurie Baker
    CEO, Redding Convention and Visitors Bureau
    General Manager, Shasta Cascade Wonderland Association
  • Vice Chair: Wes Rhea
    CEO
    Visit Stockton

 

ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. In 2018, spending by travelers totaled $140.6 billion throughout the state, generating 1.2 million jobs and $11.8 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.