Through this new partnership, Little Passports developed printable activities and interactive online content, including a dynamic California map for curious kids and adults looking to learn more. The content, available on littlepassports.com/visit-california, includes educational information about the Golden State, fun games and puzzles, all designed to inspire exploration.
“At Little Passports, we inspire kids to explore their world, so it was a natural fit to partner with Visit California,” said Amy Norman, co-founder and co-CEO of Little Passports. “We’re excited to create fun and unique experiences for kids and families that celebrate the wonders of the state, including an interactive online map.”
In February, Visit California launched its family campaign, “Kidifornia” – where kids rule, and encouraged kids to bring their parents along for the trip of a lifetime. A growing number of bucket list-worthy theme parks, museums, national and state parks, and beaches make Kidifornia the perfect location for any type of family vacation.
“With so much for families to discover in California, Little Passports is the perfect partner for us,” said Caroline Beteta, president and CEO of Visit California. “Together, we are encouraging hands-on learning through travel and inspiring the next generation of adventurers.”
Additional pillars of the partnership will be announced later this year, including a sweepstakes to win an all-inclusive family trip to California. Little Passports activities will also be available in California Welcome Centers.
For more kid-friendly travel guides and vacation ideas the whole family can enjoy, go to visitcalifornia.com/family.
Little Passports offers four subscription options: World Edition, USA Edition, Early Explorers, and Science Expeditions, sold in monthly, 6-month, and 12-month subscription options, starting at just $12.95 per month. The subscriptions, along with additional educational products, can be purchased online at littlepassports.com.
ABOUT LITTLE PASSPORTS:
Little Passports inspires children to learn about the world through fun and engaging products and subscriptions. Each delivery is filled with innovative content that sparks a lifelong love of learning! Headquartered in San Francisco, Little Passports is a National Parenting Publication Award winner and a Parent Tested Parent Approved product. The company was founded in 2009 by fellow moms, and best friends, Stella Ma and Amy Norman. To date they have delivered over 3 million packages all over the world! Visit littlepassports.com to learn more and connect via Instagram and Facebook.
ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.
Contacts
Allison Salzberg, 360PR+; 617.585.5793; asalzberg@360pr.plus
Kristen Bonilla, Visit California; 916.319.5421; kbonilla@visitcalifornia.com