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Visit California Announces 2025 Poppy Awards Winners

Hula Vista
YosemiteNationalPark_TwoMenStaringAtLandscape_2025_MoreThanJustParks

Tourism marketing has helped make California the No. 1 travel destination in the country, providing jobs for 1.2 million California workers and benefiting communities large and small across the state.

The awards ceremony was held during Visit California's annual Outlook Forum industry conference, which took place March 10-12 and was attended by more than 800 tourism industry leaders.

Comedian, actor and host of the California Now podcast Josh Meyers hosted the awards ceremony, bringing his signature humor and deep affection for the Golden State to the evening’s festivities.