Statement on boosting Los Angeles’ tourism economy

SACRAMENTO, Calif. (Jan. 28, 2025) – Visit California President & CEO Caroline Beteta today issued the following statement on how tourism will support Los Angeles’ recovery:

“Our message to travelers is simple: Now is the time to visit Los Angeles.

“As households across the country – and world – are planning their 2025 vacations, we want everyone to know that Los Angeles remains open and ready to welcome you.

“Ninety-eight percent of Los Angeles, including its iconic landmarks and attractions, remains untouched and fully prepared to welcome visitors.

“The economic impacts of these wildfires are already becoming increasingly evident. One out of five California tourism-related jobs are in Los Angeles County, highlighting just how vital the tourism industry is to the region’s economy and recovery efforts.

“LA’s local businesses and residents depend on tourism, and there’s no better way to help the region recover than to plan a trip now.”