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Celebrate California Wine Month in September

SAN FRANCISCO – September is the 19th annual California Wine Month, a time to raise a glass to the state’s wine industry and celebrate its people, regions, wines and experiences. Wine lovers can join the festivities all month long as wineries across California host events and activities ranging from hands-on harvest boot camps and tours to wine festivals, grape stomps and food and wine pairing experiences.

As the top U.S. wine-producing state and home to more than 6,200 wineries, California grows more than 100 grape varieties, produces over 81% of the country’s wine and accounts for 95% of its wine exports. In addition, California is a leader in sustainable practices, with 80% of the state’s wine produced by Certified California Sustainable wineries.

This year, California Wine Month celebrates more than the state’s distinctive wines; it also pays tribute to the vibrant wine community at its core — including winegrape growers, winemakers, vineyard workers, cellar crews and tasting room staff. Opportunities for growth are also a hallmark of the industry, with many workers finding success and advancement for themselves and their families.

“California wineries invest so much hard work and craftsmanship in their world-class wines,” said Robert P. Koch, president and CEO of Wine Institute. “Thanks to their efforts, wine is one of the most sustainable and highly value-added agricultural products in the state that supports more than 1.1 million U.S. jobs and $170 billion in annual economic activity. California Wine Month spotlights this rich history and bright future of one of the Golden State’s most iconic products.”

California’s wine industry has played a vital role in the state’s culture and economy for more than 250 years, and the state’s landscape has expanded into a tapestry of diverse wine-producing-regions. Wine grapes thrive in 148 American Viticultural Areas (AVAs) and 49 of California’s 58 counties, from the North Coast and the Sierra Foothills all the way down to Temecula and San Diego.

“There is a dynamic wine destination in every corner of California,” said Caroline Beteta, Visit California president and CEO. “With seemingly endless rows of vines, diverse wine tasting experiences and a welcoming attitude, California Wine month is an exceptional time for travelers to take advantage of offerings to sniff, swirl and sip across the state.”

California Wine Month is not only an opportunity for wine enthusiasts wanting to learn more about wine’s journey from grape to glass; it is also a great time to experience the Golden State’s incredible fresh produce, which is why California Wines has collaborated with California Grown and Visit California to offer the free Iconic California Dishes e-book and wine pairing guide. The book features recipes that evoke the state’s chill, sunny vibe – all paired with California wine and creative, wine-based cocktails. Consumers can bring harvest home with seasonal recipes including Wine Country Chicken Salad with Grapes, a Peach Frose Popsicle and Cocktail, Golden State Grilled Pork Chops with Cherry Sauce and The Best Strawberry Shortcake. A full listing of all recipes can be found here.

“California’s abundance of delicious fruits, vegetables, nuts and winegrapes are specialty crops that are all epicurean pieces of California Wine Month,” said Cher Watte Angulo, California Grown executive director. “Consumers everywhere should take advantage of our e-book whenever they can to celebrate the wonderful connection of wine, food and family.”

To find events, activities and experiences at California wineries throughout September, visit the Discover California Wines Website.

California Wine Month Partners
Ask about special activities and offers from California Wine Month restaurant, retail, association and organization partners. They include: Albertsons/Vons/Pavilions, California Grown, California Restaurant Foundation, Gary’s Wine & Marketplace, Safeway, and Visit California.

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About Wine Institute
Established in 1934, Wine Institute is the public policy advocacy group of more than 1,000 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The organization works to protect the economic and environmental health of the state through its leadership in sustainable winegrowing and a partnership with Visit California to showcase California’s wine and food offerings and the state as a top travel destination. To learn more about California wines, visit Discover California Wines.

Media Contact
Gino DiCaro
916-730-3443
gdicaro@wineinstitute.org

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