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Plan a Trip to the Ultimate Playground with the 2024 California Visitor’s Guide

Zoey Deschanel graces the cover of the fun-filled, 196-page free guide

SACRAMENTO, Calif. (Jan. 10, 2024) – The 2024 California Visitor’s Guide: The Best of California is a testament to the Golden State’s playful spirit, featuring “58 Reasons Why California Is the Ultimate Playground” and scores of travel tips from passionate locals.

“From surfing dogs and summer skiing to cosplay conventions and a world-renowned culinary scene, California’s options for play abound, accommodating every type of traveler,” said Caroline Beteta, president & CEO of Visit California. “That playful spirit is ingrained in every aspect of what makes our state so special, and this year’s guide will help readers discover how they can experience it firsthand.”

In an exclusive interview with Zoey Deschanel, the actor, musician and mother of two recalls some of her fondest memories of growing up in California, while sharing insights about the state’s creative energy and reminiscing about the landscapes that still inspire her.

“Growing up, we would always take the California Incline to Pacific Coast Highway on the way home from school, and I remember there would always be a beautiful sunset,” Deschanel said. “California is such a wonderful place to call home.”

The Golden State is also a wonderful place to visit for travelers of all interests, ages and abilities, as readers will discover in the guide’s diverse features. Highlights include:

  • “On Trend: California Aperitifs,” which features refreshing pre-dinner cocktails made with local produce
  • “Next-Level Glamping,” inviting readers to ditch the tent in exchange for soft-adventure getaways
  • “8 New Trails to Explore,” showcasing freshly constructed paths in California’s parks
  • “Sustainable Sips,” a guide to some of California’s eco-friendly wineries
  • “Plan-Ahead Travel Guide,” where readers can learn how to score a spot at the state’s most coveted attractions
  • “6 Fabulous Film Locations,” a jet-setting guide from movie scout Lori Balton
  • “Deep Thoughts at Séc-he,” highlighting the luxe pampering and cultural insights found in Palm Springs
  • “Meet 9 California Ski Insiders,” featuring some of the snow experts who work at California’s iconic ski resorts
  • “California Shopping: A to Z Guide,” a comprehensive guide to shopping throughout the Golden State

The 2024 California Visitor’s Guide: The Best of California also includes detailed information about the state’s 12 travel regions, including maps, listings, and four “Splurge vs. Save” charts that highlight experiences for every budget.

The free 500,000-circulation publication is available at California Welcome Centers, regional tourism offices, and online at VisitCalifornia.com/travel-guides. It will also be distributed in March with three Dotdash Meredith publications: Travel + Leisure, Food & Wine, and Real Simple.


Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.