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California Visitors Guide 2023
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2023 California Visitor’s Guide Celebrates Diverse Offerings & Insider Travel Tips

Free 196-page guide features Jessica Alba on cover

SACRAMENTO, Calif. (Jan. 31, 2023) – The 2023 California Visitor’s Guide: The Best of California is now available, featuring 196 pages covering everything from family getaways and theme park snacks to snow adventures and the state’s many Native-led tourism experiences.

Just in time for National Plan for Vacation Day, celebrated annually on the last Tuesday of January, readers will discover travel tips from passionate locals, helpful maps and detailed information about each of the state’s 12 travel regions.

“The diversity of voices, destinations and recommendations included in this free visitor’s guide is proof there is something for everyone to enjoy in California,” said Caroline Beteta, president & CEO of Visit California. “The Golden State celebrates the diversity of our culture, geography, cuisine and experiences, and this guide is full of inspiration to help you plan your next adventure.”

A cover story with actress-entrepreneur Jessica Alba is a testament to California’s welcoming atmosphere and diverse offerings. Alba shares her favorite aspects of the state in an exclusive interview, noting “California has a way of inspiring people to reach for the stars.” The Honest Co. founder also discusses her upbringing, what prompted her to start an eco-friendly home goods business, and why she considers California a magical destination.

Echoing the announcement of Visit Native California in September 2022, the publication opens with “Celebrate Native American Culture in California” – featuring cultural tourism experiences such as the new Cotoni-Coast Dairies National Monument in Santa Cruz County and the Agua Caliente Cultural Plaza opening in Palm Springs.

Other issue highlights in the 2023 California Visitor’s Guide: The Best of California include:

  • “All-Access Family Getaways,” a mom-led article celebrating how today’s families come in all shapes, sizes and capabilities.
  • “33 Amazing (and Free!) Things to Do,” a six-page feature revealing zero-cost activities across the state – such as stargazing at Griffith Observatory in Los Angeles, or an up-close encounter with elephant seals along the Central Coast.
  • “California State Parks: An A-to-Z Guide” features a remote beach that appears to be covered with bowling balls; a photogenic ghost town that includes nearly 200 abandoned buildings; a lava springs site that you can only access via boat; a slot canyon you need to squeeze through; and numerous places to rock climb, kayak, hike and more.
  • “5 California Snow Adventures” unveils custom itineraries for various types of powderlovers.
  • “Golden Age” is a feature showcasing California’s position as a premier destination for craft beer fans.

The issue closes with “The Road Ahead,” a reminder that California is the ultimate road trip destination – and with more than 79,000 electric charging stations, the Golden State is leading the country in this mode of sustainable transportation.

The free 500,000-circulation guide, as well as the new 2023 Official State Map, is available at California Welcome Centers, regional tourist offices and online at visitcalifornia.com/travel-guides.


Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.