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2020 California Visitor’s Guide inspires travel across the Golden State

Featuring Steve Martin on cover, guide includes insider travel tips, epicurean adventures, surfing legends and more

SACRAMENTO, Calif. (Jan. 23, 2020) – The free 2020 California Visitor’s Guide is available to order on Visit California’s website, just in time for National Plan for Vacation Day Jan. 28, an initiative that encourages Americans to declare their vacations for the year each January.

Full of informative and inspirational content, the 196-page annual guide is a great resource for travelers as they plan their next California vacation.

“From exciting new theme park attractions and wine country getaways to Michelin-recognized restaurants and unforgettable road trip adventures, there is something for everyone to enjoy in the Golden State this year,” Visit California President and CEO Caroline Beteta said. “California’s abundance and diversity are on full display in the new guide, making it an excellent planning tool for any traveler.”

The cover of the guide features iconic entertainer Steve Martin, who reflects on his time in the Golden State and discusses his new song, “California,” a whimsical, banjo-driven homage to Los Angeles, in an exclusive interview.

California’s vibrant culinary scene is showcased in “3 Epic Culinary Road Trips” with recommendations from culinary icons and Michelin-starred chefs including Dominique Crenn (Atelier Crenn), Niki Nakayama (n/naka) and Nancy Silverton (Pizzeria Mozza).

The guide includes a tribute to surfing, the state’s official sport. “California Surf Culture: An A-to-Z Guide” takes readers up and down the coast, highlighting many of the key attractions, destinations and people who helped establish surfing as an international phenomenon.

The 2020 California Visitor’s Guide also features:

  • An insider’s guide to nine family-friendly attractions, “How to Hack California Theme Parks”
  • An interactive decision tree designed to help match readers with the perfect winter resort, “Choose Your Ultimate Snow Getaway”
  • An “Explore” section that emphasizes the latest and greatest experiences available to visitors
  • Richly detailed directories for each of the state’s 12 distinct regions


Last year more than 768 million vacation days went unused, according to the U.S. Travel Association. The National Plan for Vacation Day Vacation Planning Tool is a helpful resource to plan time off, and the 2020 California Visitor’s Guide is full of inspirational ideas on using those vacation days to explore the Golden State. Soon-to-be visitors can share their 2020 travel plans online using #PlanForVacation and #VisitCalifornia.

For more information on National Plan for Vacation Day, visit

To obtain a copy of the 2020 California Visitor’s Guide, visit a California Welcome Center, select newsstands or


Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $140.6 billion in 2018 in California, generating nearly 1.2 million jobs in the state and $11.8 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to For story ideas, media information, downloadable images, video and more, go to