Overview
From story ideas, stunning imagery and product inspiration, to award-winning educational tools, Visit California has developed extensive and engaging resources that support trade and media partners as they evolve to support California’s sustainability guiding principles.
Education
TravelMattersCA.com
The Travel Matters website is home to extensive research and insight into the impact and importance of tourism to California’s environment and economy. The site is a hub for visitors, residents and the state's leadership to better understand California's approach to responsible and sustainable travel.
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California STAR travel advisor training
Visit California’s award-winning training platform is the perfect home for trade training materials, digital content, promotional assets and product inspiration. The STAR platform educates trade professionals on the 12 regions of California, and also provides tools designed to support custom product development and inspirational marketing content. California STAR can be found at star.visitcalifornia.com or via mobile app.
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Media and content
Showing is telling when inspiring visitors to respect the natural environment and experience local cultures. Visit California offers a diverse library of royalty-free assets, articles and interactive media to support your coverage and itineraries.
California Now Podcast
Host Josh Meyers travels the state, interviewing tourism professionals, locals and celebrities to give you the inside scoop on the Golden State. Topics cover the full range of California experiences, from culinary to sporting events to outdoor adventure to celebrity favorites.
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