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Research and facts

Insights into the Golden State

647.497
Hectares (1.6M Acres) of State Parks
1352
KM (840 Miles) of Coastline
85
% of U.S. Wine is from California
147
National Historic Landmarks
An aerial drone shot of Alabama Hills. Shot in 2018 for the CA Road Trip Republic campaign for VCA

California region profiles

Explore the characteristics and experiences of the Golden State's 12 distinct tourism regions.
Explore
As part of California Tourism Month, Visit California brought ice cream to the Capitol for legislators on Thursday, May 23, 2024. This activation was designed to provide legislators to see the 2023 economic impact numbers regarding tourism and introduce Visit California while enjoying the California sun with ice cream.

California stats and symbols

Learn about the state's geography, climate, population and iconic state symbols.
Learn more
San Francisco, California on May 1, 2022.
Travel industry research

Tap into travel research prepared for California's tourism industry

The Visit California Global Influencer Adisory Board meeting goes foraging with guide Ty "The Fungi" Kun in Jenner, California on May 7, 2025.
Travel Matters

Find out how tourism helps California and its economy