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California insider

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Overview

Welcome, and thank you for joining the California Insider community!

The next few years bring an unmatched lineup to the Golden State: FIFA World Cup, Super Bowl 2027, Coachella Valley Music and Arts Festival, US Open at Pebble Beach and LA28 — and that’s just a small sample of the marquee events. This is the time to experience California at its most playful.

California Insider is your new source for itineraries, FAQs, exclusive insights and ready-to-sell programs. Sign up to get the latest delivered straight to your inbox.

International soccer-football play and fans enjoying World Cup™ in various venues. 458223727

World Cup in California

Whether your clients are traveling to San Francisco or Los Angeles for a World Cup match or watching the games from a mountain town or coastal community, these itineraries and FAQs will help maximize their time in the Golden State.

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World Cup itineraries

World Cup by Amtrak itinerary

World Cup by Amtrak: The Ultimate West Coast Rail Journey

A curated rail itinerary connecting World Cup host regions through California’s most compelling coastal and inland destinations. This refined journey prioritizes immersion over distance, transforming sports travel into a deeper cultural experience — ideal for long-haul clients who value time, connection, and meaningful exploration, not just match tickets.
Art & Edge itinerary

Art & Edge: Tune Into Southern California's Creative Undercurrent

5–7 days exploring California’s art, culture & creative spirit.
Family social bonus round itinerary

Family Socal Bonus Round: Family Playtime in Southern California

A slower-paced theme park journey designed for families.
The mountains are calling itinerary

The Mountains Are Calling; Into The Wild: California's High Sierra

9 days exploring Lake Tahoe, Yosemite National Park, Mammoth Lakes, and Sequoia & Kings Canyon National Parks.

Get Your Kicks on Route 66: A Centennial Journey at Your Own Pace

Santa Monica to Needles on the Mother Road.
California sports spectacular itinerary

California Sports Spectacular: San Diego to San Francisco

A premium sports journey through California’s most iconic venues and coastal landscapes.
California unleashed itinerary

California Unleashed: The Ultimate Coastal Adventure

A deeper coastal journey between Los Angeles and the Bay Area.
Waves to wilderness itinerary

Waves to Wilderness: Southern California Unfiltered

7–9 days from the beaches of Orange County and San Diego to the wide open expanses and starry skies of the desert.

California Wine Country: From LA to the Bay

A deeper, unhurried journey through Central Coast vineyards and Napa-Sonoma valleys, timed perfectly for the 2026 World Cup.
Pacific Surfliner itinerary

The Pacific Surfliner Experience: Southern California's Coastal Rail Journey

A coastal rail journey between Los Angeles and San Diego designed for travelers seeking Southern California’s iconic beach lifestyle, major attractions, and culinary experiences without driving. This itinerary prioritizes longer stays in fewer destinations, allowing clients to settle in and experience each place more deeply.
Ultimate Food & Drink playbook

California's Ultimate Food & Drink Playbook

This immersive nine–11 day culinary journey showcases California’s diverse food and wine culture along the Highway 1 corridor, connecting Michelin-starred dining, celebrated wine regions, sustainable seafood and artisanal producers. This itinerary prioritizes longer stays in itinerary key destinations to allow time for private tastings, local encounters, and unhurried dining experiences.
The artist's highway itinerary

The Artist's Highway: A Creative Pacific Coast Highway Road Trip

A culturally immersive journey through coastal California’s galleries, mission heritage and creative communities that shaped the American West.

Pacific Northwest Passage: The Ultimate World Cup Road Trip

5 days connecting two iconic host cities through America’s most dramatic coastal landscapes, designed for deeper exploration rather than rapid transit.
Aerial view of the Los Angeles skyline at night capturing the city lights of downtown high rises and an illuminated Dodger Stadium.

LA28 Olympics

In summer 2028, the Olympics return to Los Angeles for the first time in 44 years. Southern California will be transformed into the world’s largest stage across 17 days and 800+ events.
LA28 FAQ
Fall 2024 Los Angeles Media Reception at the new Intuit Dome on October 10, 2024.  Attendees included 42 tourism partners, and 86 media and influencers.

On Location

On Location curates premium, inclusive travel and hospitality packages for the world’s biggest sports and entertainment events, combining official access, elevated experiences, and seamless trip planning to bring guests closer to the action.

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Trade team contacts

Leona Reed
Leona Reed
Vice President of Global Marketing
Walt Wang
Walt Wang
Travel Trade Manager
Katie Meissner
Katie Meissner
Travel Trade Coordinator