Press Releases Details Back to Press Releases

California Road Trips: 50 Life-Changing Adventures

Road trips publication by Visit California now available for purchase

SACRAMENTO, Calif. (June 1, 2019) – Available for purchase today, “California Road Trips: 50 Life-Changing Adventures” is the ultimate source of information and inspiration for anyone planning to hit the open road in the Golden State.

The 100-page guide features 50 detailed itineraries that cover 14,929 miles of roadway — including coastal routes, desert highways, mountain passes, and much more.

“California has a global reputation for being the ultimate road trip destination,” said Caroline Beteta, Visit California president and CEO. “People from every corner of the world come here in search of bucket-list experiences and awe-inspiring escapades. Visit California is serving the content – both print and digital – to inspire travelers to embark on a life-changing journey.”

“California Road Trips: 50 Life-Changing Adventures” showcases California’s abundance and diversity, featuring 634 points of interest, including insightful tips on 97 museums and roadside attractions; 92 culinary establishments; 54 hotels and other accommodations; and 36 state and national parks.

The publication includes advice for navigating iconic thoroughfares such as Highway 1 and Route 66 but it also covers many lesser-known corners of the state including:

  • a Southern California Stargazing Tour
  • an insider’s guide to hidden beaches
  • a guided tour through Silicon Valley
  • the best places to see waterfalls
  • key attractions on the Golden Chain Highway
  • how to explore California’s many wine-making regions.

  • Each road trip includes a QR code, which consumers can scan to explore the digital experience on VisitCalifornia.com/road-trips.

    “California Road Trips: 50 Life-Changing Adventures” is available for purchase starting today for $12.99. It is available to order on Amazon in the United States, Canada, United Kingdom, Germany, Italy and France, and at select newsstands, grocery stores and retailers throughout the United States including Barnes & Noble, Target and Walmart.

    Visit California’s annual Road Trips guide, “California Road Trips: Your Ultimate Planning Guide,” will also be released in June. The small, user-friendly magazine is distributed with the July issue of Travel + Leisure magazine and is also available at California Welcome Centers and at VisitCalifornia.com.

    For more information or further road trip inspiration, check out VisitCalifornia.com/Road-Trips, or explore and share using #RoadTripCalifornia on social media.

    ABOUT VISIT CALIFORNIA:
    Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. In 2018, spending by travelers totaled $140.6 billion throughout the state, generating 1.2 million jobs and $11.8 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

    TAGS: