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Research & Facts

Insight into the Golden State
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1.6
Million Acres of State Parks
840
Miles of Coastline
85
% of U.S. Wine is from California
147
National Historic Landmarks

California Region Profiles

Explore the unique characteristics and experiences from the Golden State's 12 distinct tourism regions.

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California Stats & Symbols

Learn more about California's geography, climate, population and iconic state symbols.

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International Market Profiles

Dive into the latest research and insights from California's 14 global markets.

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Travel Industry Research

Tap into Visit California's extensive travel and tourism research library for data that inspires dialogue.

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Travel Matters to California

Tourism is one of California's most critical economic engines. Find out more of the ways travel matters.

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