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Visit California Draws Global Attention to Gold Country Region with Gold Rush Rally

In partnership with Gold Country destinations, Visit California is hosting 30 global media to experience California's historic Highway 49 firsthand

SACRAMENTO, Calif. (May 2, 2019) - In celebration of California’s Gold Country and the state’s global reputation as the ultimate road trip destination, Visit California is bringing 30 media from 14 countries and the United States on an experiential Highway 49 road trip May 5-10.

Including both influencers and traditional journalists from key media outlets, the “Gold Rush Rally” attendees were invited to help draw global attention to the special part of the state -- comprised of 10 counties -- known as California Gold Country and the fascinating 170-year-old Gold Rush history that can be found throughout the region along the historic Highway 49.

“California’s abundance makes it the best place in the world for road tripping -- and the state’s rich heritage tracing back to the Gold Rush and Highway 49 has captured generations of imaginations,” said Caroline Beteta, Visit California president and CEO. “The Gold Rush Rally will showcase the natural beauty, culinary excellence, historical charm and outdoor adventures that today’s pioneers can encounter on a journey through California Gold Country.”

The Gold Rush Rally will kick off at the California State Railroad Museum in Old Sacramento May 5, in celebration of the 150th anniversary of the Transcontinental Railroad. The participants will then embark on seven itineraries, each highlighting types of experiences travelers can enjoy along Highway 49, concluding at Ironstone Vineyards in Murphys May 10.

May is California Tourism Month -- and May 5-11 is National Travel & Tourism Week -- when the nation’s travel industry touts its place as a vital cornerstone of the economy. Programs such as the Gold Rush Rally keep California - and its historic gems such as Gold Country - top of mind for potential visitors.

The Gold Rush Rally is possible by partnerships with:

  • Visit Sacramento
  • Visit Rancho Cordova
  • Visit Folsom
  • El Dorado Tourism Authority
  • Visit Placer
  • Nevada County Economic Resource Council Marketing Committee
  • Calaveras Visitors Bureau
  • Amador Council of Tourism
  • Sierra County Chamber of Commerce
  • Visit Tuolumne County
  • Visit Yosemite Madera County
  • Yosemite Mariposa County Tourism Bureau
  • California State Railroad Museum
  • Ironstone Vineyards
  • Yosemite National Park
  • Avis
  • Enterprise Rent-a-Car
  • Hertz
  • Sacramento Motorcycle Rental

 

Images and additional graphics will be available upon request on and after May 5. Please contact Kristen Bonilla at kbonilla@visitcalifornia.com.


ABOUT VISIT CALIFORNIA:

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to California. Travelers spent $132 billion in 2017 in California, directly supporting more than 1.1 million California jobs and $10.9 billion in state and local tax revenue. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

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