California Tourism Sustainability Resource Center

1 Overview & Guiding Principles California is taking the lead in preserving its social, environmental and economic resources with a visionary approach and meaningful proactive steps. 2 Best Practices Follow these simple guidelines for journalists, influencers and trade professionals to begin making a difference now. 3 Resources & Content Find an extensive array of tools and engaging content resources that support trade and media partners looking to support California’s sustainability guiding principles. 4 Library Learn how destinations in California – and around the world – are employing initiatives to promote sustainability and responsible travel.