Press Releases

Visit California’s global offices distribute press releases on an ongoing basis. Read about the latest consumer promotions, industry developments, statewide tourism initiatives and more.

All Press Releases 1 - 10 of 58
In The Zone: California’s Emerging Cultural Districts
If you’ve spent any time here, you know that California is synonymous with creative. Music, food, art, design -- you’ll find it here in dizzying Golden State-sized proportions. So the only challenge is where to begin your search to locate the many hubs up and down the state where everything...
Experience Wine Country During the 10th Annual California Wine Month this September
Sacramento, CA (August 20, 2014) – Wine lovers who want to go beyond the tasting room during the 10th annual California Wine Month will find hands-on and unique experiences throughout the Golden State. To help oenophiles drink in the state’s signature beverage in new ways this September and...
Best of the West: 5 California Farm & Ranch Stays
Often what first comes to mind when you think of California is beaches and Hollywood stars. But California also has deep rural roots extending back to the time of the Spanish land grants and early Mexican cowboys, or vaqueros. In later years, newer settlers expanded ranching as well as farming into the...
California Rolls: RV Travel in the Golden State
With over 170,000 miles of well-maintained roads and scenic splendors in every corner of the state, it’s no wonder California is the perfect destination for exploring behind the wheel of an RV. Depending on the length of your stay, itineraries can easily cover just a section of a state, such as...
Visit California and Aeromexico Launch Marketing Campaign Promoting Travel to the Golden State
Joint marketing initiative builds on Visit California’s recent $1 million advertising campaign and was introduced during the California Governor’s Trade & Investment Mission to Mexico MEXICO CITY (July 28, 2014) —Visit California and Aeromexico together launched a new cooperative...
Riding The Wave of California Beach Culture
“Catch a wave and you’re sitting on top of the world.” The Beach Boys first sang that youthful lyric in the early Sixties – and the world listened and has been tuning in to California surf culture ever since. Homegrown on stretches of sandy Golden State beaches such as San Onofre,...
California’s Tourism Economy on the Rise
Industry surpasses pre-recession economic and job levels: Travelers in California spend $110 billion in 2013 Sacramento, Calif. (June 9, 2014) – A new report released by Visit California shows the growing economic impact and overall value of the state’s travel and tourism industry. Over...
Easy Does It: Soft Adventures In California
Maybe you have the kids in tow, you’re just learning a sport or you’re simply looking for an experience that is long on adventure but easy on the adrenaline rush. California’s miles of coastline, mountain ranges, vast deserts and even urban areas contain a lifetime’s worth of...
Californians Cheer On Home Grown Favorite In Pursuit Of Golden State's First Triple Crown Win
Californians send well wishes with new “Tips for Victor” video, an inspired signature California cocktail recipe and viewing locations statewide SACRAMENTO, Calif. (June 5, 2014) — California is the land of big dreams and for one local horse and the race team behind him, the ultimate...
Newest California Road Trips Guide Gives Visitors a Soundtrack Through the Golden State
(SACRAMENTO, Calif.) – With summer right around the corner, Visit California’s California Road Trips 2014 is the perfect ride-along guide to the Golden State. This year’s guide features California-themed Spotify playlists that set the stage for road trip adventures, entertaining explorers...
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Spring 2014 Video Newsletter

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