Press Releases

Visit California’s global offices distribute press releases on an ongoing basis. Read about the latest consumer promotions, industry developments, statewide tourism initiatives and more.

All Press Releases 1 - 10 of 62
California Ski Resorts, Properties Announce Deals for Winter
SACRAMENTO, Calif. (Nov. 18, 2014) — Visit California is pleased to announce an abundance of ski resort and lodging packages for the 2014-15 snow season. Mountain resorts throughout the state offer incredible value with discounts on lift tickets and on-mountain lodging stays. Properties in close...
Visit California Statement: Visa Validity Extension for Chinese Visitors will Strengthen California’s Tourism Economy
Sacramento, Calif. (November 12, 2014) – Visit California President and CEO Caroline Beteta issued this statement today in response to President Barack Obama’s announcement of a reciprocal visa validity agreement with the People’s Republic of China, which will increase the validity...
Relaxing in the Fall: A Guide to California's Best Seasonal Spa Treatments
With Labor Day behind us, summer is officially over. For Californians, that doesn’t mean much because the sun shines nearly all year long. In the Golden State, it’s not the change in climate so much as it is the change in atmosphere that rings in the fall season. Fall announces itself with...
California by Design: California Architectural Icons & Landmarks
California is a land of inventive, creative personalities. Combine that with the state’s ever evolving sense of style and determination to be a place of firsts, and it should come as no surprise that the Golden State is home to a remarkable assemblage of world-renowned and award-winning structures....
In The Zone: California’s Emerging Cultural Districts
If you’ve spent any time here, you know that California is synonymous with creative. Music, food, art, design -- you’ll find it here in dizzying Golden State-sized proportions. So the only challenge is where to begin your search to locate the many hubs up and down the state where everything...
Experience Wine Country During the 10th Annual California Wine Month this September
Sacramento, CA (August 20, 2014) – Wine lovers who want to go beyond the tasting room during the 10th annual California Wine Month will find hands-on and unique experiences throughout the Golden State. To help oenophiles drink in the state’s signature beverage in new ways this September and...
Best of the West: 5 California Farm & Ranch Stays
Often what first comes to mind when you think of California is beaches and Hollywood stars. But California also has deep rural roots extending back to the time of the Spanish land grants and early Mexican cowboys, or vaqueros. In later years, newer settlers expanded ranching as well as farming into the...
California Rolls: RV Travel in the Golden State
With over 170,000 miles of well-maintained roads and scenic splendors in every corner of the state, it’s no wonder California is the perfect destination for exploring behind the wheel of an RV. Depending on the length of your stay, itineraries can easily cover just a section of a state, such as...
Visit California and Aeromexico Launch Marketing Campaign Promoting Travel to the Golden State
Joint marketing initiative builds on Visit California’s recent $1 million advertising campaign and was introduced during the California Governor’s Trade & Investment Mission to Mexico MEXICO CITY (July 28, 2014) —Visit California and Aeromexico together launched a new cooperative...
Riding The Wave of California Beach Culture
“Catch a wave and you’re sitting on top of the world.” The Beach Boys first sang that youthful lyric in the early Sixties – and the world listened and has been tuning in to California surf culture ever since. Homegrown on stretches of sandy Golden State beaches such as San Onofre,...
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