Press Releases

Visit California’s global offices distribute press releases on an ongoing basis. Read about the latest consumer promotions, industry developments, statewide tourism initiatives and more.

All Press Releases 1 - 10 of 53
Riding The Wave of California Beach Culture
“Catch a wave and you’re sitting on top of the world.” The Beach Boys first sang that youthful lyric in the early Sixties – and the world listened and has been tuning in to California surf culture ever since. Homegrown on stretches of sandy Golden State beaches such as San Onofre,...
California’s Tourism Economy on the Rise
Industry surpasses pre-recession economic and job levels: Travelers in California spend $110 billion in 2013 Sacramento, Calif. (June 9, 2014) – A new report released by Visit California shows the growing economic impact and overall value of the state’s travel and tourism industry. Over...
Easy Does It: Soft Adventures In California
Maybe you have the kids in tow, you’re just learning a sport or you’re simply looking for an experience that is long on adventure but easy on the adrenaline rush. California’s miles of coastline, mountain ranges, vast deserts and even urban areas contain a lifetime’s worth of...
Californians Cheer On Home Grown Favorite In Pursuit Of Golden State's First Triple Crown Win
Californians send well wishes with new “Tips for Victor” video, an inspired signature California cocktail recipe and viewing locations statewide SACRAMENTO, Calif. (June 5, 2014) — California is the land of big dreams and for one local horse and the race team behind him, the ultimate...
Newest California Road Trips Guide Gives Visitors a Soundtrack Through the Golden State
(SACRAMENTO, Calif.) – With summer right around the corner, Visit California’s California Road Trips 2014 is the perfect ride-along guide to the Golden State. This year’s guide features California-themed Spotify playlists that set the stage for road trip adventures, entertaining explorers...
California in Song: Tuning-In to the Golden State
California. The name itself has a musical lilt to it. Beyond the name though, it’s hard to imagine another place in the entire country that has inspired so many lyrics and musical musings as the Golden State. Spanning decades, genres and singers from crooners to punk rockers, California has figured...
Visit California Partners With Entertainment Tonight For Cutting-Edge Content Integration Program
Celebrities Make Their Dreams Come True in California Destinations SACRAMENTO, Calif. (May 6, 2014) —In a first-of-its-kind brand integration program, Visit California has partnered with “Entertainment Tonight, ”the number one rated entertainment news magazine show, on the “Dream...
Visit California Announces In-State Travel Writing Award Winners
Grand prize trip stay at Cavallo Point, San Francisco awarded to Meetings Focus SACRAMENTO, Calif. (May 6, 2014) — Visit California has proudly announced the winners of its Second Annual Eureka! Travel Writing Awards. After carefully reviewing nearly 60 entries submitted across six categories,...
Visit California Enters Broadcast Advertising Space in Mexico With New ‘Dreamers’ Commercial
Television spot customized for the Mexican market part of larger $1 million spring campaign designed to drive summer bookings from California’s largest international market SACRAMENTO (April 28, 2014) – For the first time in its history, Visit California will be advertising on Mexican television...
California Cocktail Culture: What’s Shaking in the Golden State
California has had a long love affair with spirits and cocktail culture stretching back to the Prohibition-era rum runners and speakeasies of San Francisco and gilded lounges frequented by Hollywood’s Golden Age screen stars. Prohibition is a distant memory and today bars everywhere try to emulate...
< Previous123456Next >

Video Newsletter

Spring 2014 Video Newsletter

Stay Connected

Sign Up for Updates
Sign Up

Media Contacts

Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Phone: (916) 444-4429
Fax: (916) 444-0410
Jennifer Sweeney
Public Relations Manager
Tel: (916) 233-0255
Shannon Brooks
International Public Relations Manager
Tel: (916) 319-5425
Brian Wright
Senior Director of Communications
Tel: (916) 319-5421
Rachel Veu
Media Relations Coordinator
Tel: (916) 319-5427
International Contacts