Press Releases

Visit California’s global offices distribute press releases on an ongoing basis. Read about the latest consumer promotions, industry developments, statewide tourism initiatives and more.

All Press Releases 1 - 10 of 43
Visit California's Dream365 Project Drives Increased Demand for California Travel
YouTube takeover & digital campaign yield double-digit growth in search & likeliness to visit; preliminary results affirm potential of Visit California’s new branded content strategy SACRAMENTO, Calif. (April 8, 2014) – Preliminary results* of Visit California’s Dream365...
Visit California Partners With California Grown To Promote The State's Bounty Of Culinary Experiences & Agritourism
Partnership Announces “California, Always in Season” Campaign at Ag Day 2014 SACRAMENTO, Calif. (March 19, 2014) — Driven by the farm-to-fork movement and a growing interest among travelers for culinary experiences, Visit California is partnering with California Grown to launch...
Ready for Romance: California Honeymoons & Couples’ Getaways
From vineyards to palm-fringed beaches to luxe desert hideaways, honeymooners and romance-ready travelers alike strike gold in California. Whether seeking the ultimate place to start new lives together or rekindle a romance, you’re lucky in love because California offers such a wealth of experiences,...
Vow Wow: California Destination Weddings
California dreaming becomes a reality for couples seeking the ultimate destination wedding where the setting is only limited by your imagination. This is the place to fulfill your fantasies — rustic romance in a historic mission, on a bluff above a wave-tossed beach, in the middle of a vineyard....
Visit California Takes Over Youtube on February 28, 2014
Dream365 Project Launches with ‘24 Hours. 24 Dreams.’ SACRAMENTO, Calif. (February 24, 2014) —In a first-of-its-kind global campaign in four countries, Visit California will take over YouTube with “24 Hours. 24 Dreams” – a collection of videos focused on inspiring...
Visit California Honors the Travel Industry's Best Marketing Programs at the 2014 Poppy Awards
(SACRAMENTO, Calif.) — Tonight, Visit California honored statewide destinations and attractions for outstanding tourism advertising, marketing and public relations programs. “Outstanding marketing programs like these are a big part of the reason that California is the leading tourism...
Visit California Welcomes Thousands of Chinese Visitors on Lunar New Year Tours of the Golden State
2,300+ Year of the Horse California packages booked by Chinese consumers; Visit California continues to expand marketing activity in fast-growing China travel market SACRAMENTO, California (Jan. 30, 2014) – Visit California welcomes thousands of Chinese travelers to the Golden State on special...
Visit California's 2014 Visitor's Guide Inspires Travelers to Live Their Vacation Dream in the Golden State
(SACRAMENTO, Calif.)  –  From hands-on culinary adventures, to luxurious spa retreats, to ways to explore iconic places like Yosemite, Big Sur, and California’s exciting gateway cities, Visit California announces the release of the all-new, 2014 California Official State Visitor’s...
Mind, Body & Spirit - Wellness, California-Style
California is the promised land when it comes to fitness and well-being. It’s where for a century legendary health gurus from strength training pioneer Jack La Lanne to Billy Blanks of Tae Bo fame have set up shop to share their take on getting fit and fabulous. Whether it’s for mind, body...
There's No Better Time to Dine in California Than January
Fourth-Annual California Restaurant Month Spans 40 Destinations in 2014 SACRAMENTO (January 2, 2014) — Visit California invites visitors to relish the Golden State’s celebrated wine and food offerings this January during the fourth annual California Restaurant Month. Diners can expect...
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Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Phone: (916) 444-4429
Fax: (916) 444-0410
Jennifer Sweeney
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Tel: (916) 233-0255
Shannon Brooks
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Tel: (916) 319-5425
Brian Wright
Senior Director of Communications
Tel: (916) 319-5421
Rachel Veu
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