Press Releases

Visit California’s global offices distribute press releases on an ongoing basis. Read about the latest consumer promotions, industry developments, statewide tourism initiatives and more.

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All Press Releases 1 - 10 of 53
6/24/2014
Riding The Wave of California Beach Culture
“Catch a wave and you’re sitting on top of the world.” The Beach Boys first sang that youthful lyric in the early Sixties – and the world listened and has been tuning in to California surf culture ever since. Homegrown on stretches of sandy Golden State beaches such as San Onofre,...
6/9/2014
California’s Tourism Economy on the Rise
Industry surpasses pre-recession economic and job levels: Travelers in California spend $110 billion in 2013 Sacramento, Calif. (June 9, 2014) – A new report released by Visit California shows the growing economic impact and overall value of the state’s travel and tourism industry. Over...
6/6/2014
Easy Does It: Soft Adventures In California
Maybe you have the kids in tow, you’re just learning a sport or you’re simply looking for an experience that is long on adventure but easy on the adrenaline rush. California’s miles of coastline, mountain ranges, vast deserts and even urban areas contain a lifetime’s worth of...
6/5/2014
Californians Cheer On Home Grown Favorite In Pursuit Of Golden State's First Triple Crown Win
Californians send well wishes with new “Tips for Victor” video, an inspired signature California cocktail recipe and viewing locations statewide SACRAMENTO, Calif. (June 5, 2014) — California is the land of big dreams and for one local horse and the race team behind him, the ultimate...
5/20/2014
Newest California Road Trips Guide Gives Visitors a Soundtrack Through the Golden State
(SACRAMENTO, Calif.) – With summer right around the corner, Visit California’s California Road Trips 2014 is the perfect ride-along guide to the Golden State. This year’s guide features California-themed Spotify playlists that set the stage for road trip adventures, entertaining explorers...
5/6/2014
California in Song: Tuning-In to the Golden State
California. The name itself has a musical lilt to it. Beyond the name though, it’s hard to imagine another place in the entire country that has inspired so many lyrics and musical musings as the Golden State. Spanning decades, genres and singers from crooners to punk rockers, California has figured...
5/6/2014
Visit California Partners With Entertainment Tonight For Cutting-Edge Content Integration Program
Celebrities Make Their Dreams Come True in California Destinations SACRAMENTO, Calif. (May 6, 2014) —In a first-of-its-kind brand integration program, Visit California has partnered with “Entertainment Tonight, ”the number one rated entertainment news magazine show, on the “Dream...
5/6/2014
Visit California Announces In-State Travel Writing Award Winners
Grand prize trip stay at Cavallo Point, San Francisco awarded to Meetings Focus SACRAMENTO, Calif. (May 6, 2014) — Visit California has proudly announced the winners of its Second Annual Eureka! Travel Writing Awards. After carefully reviewing nearly 60 entries submitted across six categories,...
5/1/2014
Visit California Enters Broadcast Advertising Space in Mexico With New ‘Dreamers’ Commercial
Television spot customized for the Mexican market part of larger $1 million spring campaign designed to drive summer bookings from California’s largest international market SACRAMENTO (April 28, 2014) – For the first time in its history, Visit California will be advertising on Mexican television...
4/18/2014
California Cocktail Culture: What’s Shaking in the Golden State
California has had a long love affair with spirits and cocktail culture stretching back to the Prohibition-era rum runners and speakeasies of San Francisco and gilded lounges frequented by Hollywood’s Golden Age screen stars. Prohibition is a distant memory and today bars everywhere try to emulate...
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Jennifer Sweeney
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Shannon Brooks
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Brian Wright
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rveu@visitcalifornia.com
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