Story Development

California abounds with editorial potential, whether you’re researching a destination feature, tracking down the latest culinary trend or compiling a new hotel round-up. Check out our Story Idea bank for timely angles and story starters. Search What’s New for the latest product news in all 12 California tourism regions. Peruse Press Releases to read about official Visit California promotions, campaigns and research findings. Go to Themed Releases for comprehensive overviews of evergreen topics such as food and wine, coastal drives and shopping. Download our Copyright-Free Articles if you need ready-to-print copy. You can also run a search across all content types if you’re looking for material on a specific region, activity or season.


Story Ideas

Story ideas, timely angles and on-trend topics to develop your pitch, get the story started and formulate features.

Hop on Board All Things Rail in California
California's Natural and Manmade Vistas
Only in California Winter Experiences

Press Releases

The most updated press releases for the Italian market on the destination California.

'Hidden Gems' Series Showcases California Beyond the Gateway Cities
Visit California Announces Annual Eureka! Award Winners
California Is Now 'Kidifornia'

What's New

What's new in California and coming attractions—from hotel openings and seasonal promotions to museum exhibitions and guided tours.

Post Ranch Inn Unveils Organic Gallery
Autry Museum Unveils New Galleries and Show
Catch a Lyft Rideshare at Sonoma County Airport

Themed Releases

All of the basics about California are covered in our themed evergreen releases.

View Themed Releases

Copyright-Free Articles

Ready-to-print copy is just a click-and-download away.

View Copyright-Free Articles

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Media Contacts

Ryan Becker
Vice President of Communications
Tel: (916) 319-5403

Jennifer Sweeney
Director of Public Relations
Tel: (916) 233-0255
Kristen Bonilla
Public Relations Manager, U.S. & Canada
Tel: (916) 319-5421

Lindsey Guinn
International Public Relations Manager
Tel: (916) 233-0303 

Molly Okumura
Media Relations Coordinator
Tel: (916) 233-0277
Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Tel: (916) 444-4429
Fax: (916) 444-0410