News & Events

Read the latest press releases from Visit California and research upcoming events. Check out how California has been making news through our gallery of recent press hits. And access our recent and archived newsletters. Plus, you can sign up to stay connected with Visit California, whether you’re interested in receiving press releases, consumer e-newsletters or the quarterly What’s New in California media update.

Press Releases

The most updated press releases for the Italian market on the destination California.

11/16/2017
California Winter Resorts Announce Opening Dates, New Experiences and Expanded Ski & Boarding Packages

Just three months after the official closing of the 16/17 season, California resorts are ready for action for 17/18

Sacramento, CA. (Nov. 16, 2017)
- Winter is coming to California, which means visitors should prepare to “Catch the Winter Wave” with unparalleled ski and snowboard experiences available at winter resorts throughout the Golden State.

After one of the longest snow seasons on record – Squaw Valley’s season ended on July 15, and Mammoth Mountain’s on Aug. 6 – the 17/18 season officially kicked off when Boreal opened on Nov. 8, followed by Mammoth Mountain on Nov. 9.

“Just three short months after the last season wrapped, visitors can already catch the winter wave in the Golden State, where our laid-back lifestyle extends beyond the coast and into the mountains,” said Visit California President & CEO Caroline Beteta. “Winter resorts across the state are debuting new offerings on and off the slopes, including exciting new après ski activities.”

Squaw Valley Alpine Meadows and Heavenly Mountain Resort are opening Nov. 17; Kirkwood Mountain Resort opens Nov. 22; Northstar California opens Nov. 23; and Bear Valley Resort opens Nov. 24, weather permitting. Several resorts are also announcing revamped and updated services for guests to enjoy this season. A sampling includes:

  • Sierra-at-Tahoe: www.sierraattahoe.com
    Offering a new program designed specifically with beginner skiers and riders in mind.

    Sierra-at-Tahoe has expanded its beginner area with SMART TERRAIN, which includes banked turns and shaped features that naturally guide skiers and riders into turns and stops. The resort also offers deals from $49 for first time skiers/riders including a lift ticket accessing beginner terrain, two-hour lesson and equipment rental.
     
  • Heavenly Mountain Resort: www.skiheavenly.com
    Welcome Winter with Heavenly’s #HelloSnow Festival.

    Celebrate the arrival of winter with two weeks of #HelloSnow festivities kicking off on Dec. 4 and culminating with a #HelloSnow Festival on Dec. 16. The #HelloSnow Festival will feature three reggae bands, beer tents, local food trucks and a free VIP tent for 2017-2018 pass holders. The event lasts from 12-5 p.m. and is located at the base of World Cup at the California Lodge.
     
  • Kirkwood Mountain Resort: www.kirkwood.com
    Teaching necessary safety methods every skier and rider should know.

    Kirkwood welcomes an exciting expansion of its signature program “Expedition Kirkwood” this season. The program includes courses, clinics (including one for women only) and camps to elevate safety and hone skills for navigating the resort. “Expedition Kirkwood” has become the West Coast’s largest avalanche education providers, and is a great place to learn how to safely navigate any avalanche prone slope.
     
  • Zalanta Resort at the Village: www.zalanta.com
    South Tahoe combines adventure and luxury into one incredible mountain at Zalanta.

    Zalanta Resort at the Village which opened in June offers guests a high-end luxury ski experience. The resort offers several retail shops and restaurants on the ground level, and two, three and four bedroom condominiums with full service amenities on the upper floors, including a magnificent pool and hot tub courtyard. The resort also offers a ski valet, in-house rental management, 24-hour fitness center, VIP ski lessons with trained instructor, and access to a semi-private beach at Lakeside Marina.
     
  • The Ritz-Carlton, Lake Tahoe: www.ritzcarlton.com/LakeTahoe
    The Après Adventurist Winter Package is your exclusive pass to luxurious fun both on and off the slopes.

    With the Après Adventurist Winter Package, guests can smoothly transition from fun on the slopes to cozy relaxation off the slopes; the package provides guests with “après adventurists,” who’ll not only escort visitors through an action-packed ski experience, but will also light your in-suite fireplace, prepare appetizers and warming beverages and curate complimentary board games and movies when you’re back in your suite.
     
  • Northstar California Resort: www.northstarcalifornia.com
    Northstar debuts a new trail for Platinum Season and Day Pass owners.

    Northstar California’s Platinum program expands this year with Platinum Piste, an exclusive trail with premium ski and riding conditions, available for visitors with Platinum Season and Day passes. Also new is the option for skiers and riders to start the day at sunrise with First Tracks, where mountain guides take small groups on a tour of the mountain before lifts open to the public.
     
  • China Peak Mountain Resort: www.skichinapeak.com/60th-anniversary-celebration
    Celebrate China Peak’s 60th Anniversary Dec. 16.

    China Peak Mountain Resort in Lakeshore will celebrate its Diamond anniversary this year and to commemorate the occasion, the resort will host a celebration with discounted lift tickets, live music, free beer tasting, food and drink specials and a throwback ski gear contest.
     
  • Bear Valley Resort: www.bearvalley.com
    Bear Valley Resort welcomes newest state of the art addition for 17/18 season.

    Bear Valley Resort is committed to making the region a great destination and is preparing for a new high speed six-pack chair lift, scheduled to open this December.


In addition to the above, the following resorts have announced their opening dates, weather permitting:

Northern California: 

Boreal: Nov. 8, 2017
Squaw Valley Alpine Meadows: Nov. 17, 2017
Heavenly Mountain Resort: Nov. 17, 2017
Kirkwood Mountain Resort: Nov. 22, 2017
Northstar California: Nov. 23, 2017
Homewood: Dec. 8, 2017
Tahoe Donner Downhill Ski Resort: Dec. 8, 2017
Soda Springs: Dec. 9, 2017
Mt. Shasta Ski Park: Dec. 15, 2017
Yosemite Ski & Snowboard Area: Dec. 15, 2017
Dodge Ridge Ski Resort: TBD
Sugar Bowl: TBD
Sierra-at-Tahoe: TBD

Central & Southern California:
Mammoth Mountain: Nov. 9, 2017
Bear Valley Resort: Nov. 24, 2017
China Peak Mountain Resort: Nov. 24, 2017
Mt. Baldy: Dec.  2, 2017
June Mountain: Dec. 15, 2017
Bear Mountain: TBD
Mountain High Resort: TBD
Snow Summit: TBD
Snow Valley Mountain Resort: TBD

For more information about California’s winter experiences, visit: visitcalifornia.com/catch-winter-wave.

ABOUT VISIT CALIFORNIA:

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

11/13/2017
Visit California Sets ‘The Grateful Table’ to Help Wine Country Community Recovery Efforts

The long-table feast, in partnership with Outstanding in the Field and Chef Tyler Florence, will support California Wine Country.

Sacramento, Calif. (November 13, 2017) – Visit California, in partnership with Outstanding in the Field and Chef Tyler Florence, will host “The Grateful Table”  on Tuesday, Nov. 21 – a fundraising benefit in support of Northern Californians whose homes and businesses were impacted by the Wine Country Fires.

“Wine Country is a resilient and passionate community of individuals, families and business owners,” said Visit California President & CEO Caroline Beteta. “Together, we’re collaborating with our incredible partners for The Grateful Table Benefit to celebrate and support the Wine Country community, as well as showcase that this region is on the road to recovery.” 

In addition to buying a ticket to join the dinner, “Share the Love” tickets can be purchased so first responders and community members affected by the fire will be able to attend the event. 100 percent of ticket sales are being donated to four community groups working on fire recovery efforts, split among the Napa Valley Community Disaster Relief Fund, Sonoma County Resilience Fund, Mendocino County Disaster Fund and the California Restaurant Association Foundation.

Visit California is working with the pioneers of pop-up dinners, Outstanding in the Field, to create a truly unique and memorable setting for this special meal. The benefit will take place in a vineyard that straddles the Napa/Sonoma County line and will feature a single, long table where guests will celebrate the true spirit of Wine Country with California wine and cuisine prepared by Food Network chef Tyler Florence. 

"Outstanding in the Field is about setting our long table in celebration of community and connection, where we hear and taste the story of the people and places that nourish and sustain us," said Outstanding in the Field founding chef/artist Jim Denevan. "Our table set in a field is a scene of celebration, and it is also a portrait of resilience. We are grateful to the Wine Country farmers, vintners and food artisans we have worked with over the years, and we are grateful to those who helped protect what we hold dear. At the Grateful Table, we will gather and show and share what we feel." 

“As a chef who calls Northern California home, I am honored and excited to partner with Visit California for The Grateful Table,” Florence said. “The Grateful Table will bring our friends, neighbors, winemakers and chef community together as we stand strong as Californians during this crisis. We are California strong.”

The Grateful Table is graciously sponsored by California Grown, California Restaurant Association Foundation, California Wine Institute, Outstanding in the Field, Pure Luxury Transportation, the California Cut Flower Commission, Sonoma County Tourism, Sonoma Valley Visitors Bureau, Visit Mendocino County, Visit Napa Valley and Visit Santa Rosa. 

Tickets are available and can be purchased at http://www.visitcalifornia.com/gratefultable.  For more information on how to support those impacted by the Wine Country fires and to make a donation in support of those affected, visit www.visitcalifornia.com/support-wine-country.

People are also encouraged to visit the region as tourism is a $3.7 billion business in Napa, Sonoma and Mendocino counties. The money that visitors spend directly supports 40,400 jobs and contributes $315 million in state and local tax revenues to fund vital local services. Many businesses and residents, even those not directly impacted by the fires, lost weeks of work as fires forced evacuations and road closures.  

“The best way to show California love and help them rebuild the region is to come celebrate: sip, savor and support our friends in Wine Country,” Beteta said.

About Visit California 
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1,096,000 jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.VisitCalifornia.com. For story ideas, media information, downloadable images, video and more, go to www.media.visitcalifornia.com.

About Outstanding in The Field 
Outstanding in the Field is the pioneer of hyper-local communal dinners set between the earth and sky in the places where the food on the plate was grown. OITF's mission is to honor the farmers and food artisans who provide the ingredients for the menu. From a handful of events in 1999, the roaming restaurant without walls now stages 100+ multi-course feasts every year from coast to coast across North America and around the world, partnering with top regional chefs at each stop. Outstanding in the Field has hosted #TabletoFarm events in all 50 states across the US and 15 countries around the world, welcoming more than 120,000 people to its long table set in vegetable fields and grasslands; fruit orchards, olive groves and vineyards; on seashores and mountaintops.
10/23/2017
It’s time to visit #CaliforniaWineCountryNOW

Wine Country is open for business, and communities ask tourists to return

SACRAMENTO — As the threat from wildfires subsides, California’s Wine Country communities now face the daunting task of healing.

Tourism is the Wine Country’s lifeblood. Many residents and businesses, even those not directly impacted by the fires, lost weeks of work as fires forced evacuations and road closures. Visiting now will help these communities recover.

“We are incredibly grateful for the work of first responders who fought to save these communities, and we are relieved that firefighters have gained the upper hand,” said Visit California President & CEO Caroline Beteta. “Now we need to do our part to help the recovery.”

“We can all help: Now is the time to visit Wine Country,” Beteta said. “If you’re already planning a trip, don’t cancel — Wine Country residents need your business now more than ever.”

Consider a trip this fall, when the weather is beautiful, vines show autumn colors and there’s plenty to see, taste and experience.

“We’re open for business,” said Clay Gregory, president & CEO of Visit Napa Valley. “Now is the perfect time to experience the #NapaValleySpirit for yourself.”

“We need people to visit,” said Tim Zahner, interim CEO of Sonoma County Tourism. “We are open and ready to welcome guests. We are #SonomaStrong.”

The region has more than 1,200 wineries, and fewer than 10 were heavily damaged. Most tasting rooms have reopened. And vintners expect the 2017 vintage to be excellent — 90 percent of this year’s grapes were harvested before the fires struck.

In addition to buying California wine and visiting Wine Country, there are many ways to help Wine Country communities recover. For the latest travel information and fundraising information, visit:
www.visitcalifornia.com
www.visitnapavalley.com
www.sonomacounty.com

“We are doing everything we can to tell the world it’s time to visit #CaliforniaWineCountryNOW,” Beteta said.

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Media Contacts

Jennifer Sweeney
Director of Public Relations
Tel: (916) 233-0255
jsweeney@visitcalifornia.com

Kristen Bonilla
Public Relations Manager, U.S. & Canada
Tel: (916) 319-5421
kbonilla@visitcalifornia.com
Lindsey Guinn
International Public Relations Manager
Tel: (916) 233-0303
lguinn@visitcalifornia.com 

Molly Okumura
Media Relations Coordinator
Tel: (916) 233-0277
mokumura@visitcalifornia.com

Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Tel: (916) 444-4429
Fax: (916) 444-0410