News & Events

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Press Releases

The most updated press releases for the Italian market on the destination California.

4/3/2017
'Hidden Gems' Series Showcases California Beyond the Gateway Cities

Local experts share insider tips in Visit California’s newly launched video series

SACRAMENTO, Calif. (April 3, 2017) – “Hidden Gems,” Visit California’s newly launched eight-part video series, takes viewers on a scenic journey through California’s beyond-the-gateway regions – from idyllic byways and wine country destinations, to historic honky-tonks and natural wonders.

Housed on Visit California’s Dream365TV network, and also viewable on YouTube, the series inspires viewers to take the road less-traveled and experience the wonders of the state’s diverse destinations. Each episode showcases a different location with insights and insider tips from local experts:

• In California’s Deserts region, Anza-Borrego Desert State Park is California’s only dark sky community. Stargazers from all of the world flock to this park and visitors can enjoy everything from 2.5-hour tours to overnight stays under the stars.

• Located in the North-East part of the state, in the heart of Shasta Cascade, Lake Almanor is an awe-inspiring, tranquil destination near Lassen Volcanic National Park.

• The Sierra Vista Scenic Byway, centrally located between Yosemite and Sequoia and Kings Canyon National Parks and roughly 100 miles long, features amazing vistas authentic to visiting the High Sierras a century ago.

• In the foothills of Gold Country, Murphys offers high-quality wines made possible by the region’s unique micro climate. At these small wineries, the owners are the ones making and pouring the wine.

• In Gilroy, the Northern gateway to the Central Coast, a rare form of art is found in the Circus Trees of Gilroy Gardens. The elaborately grafted trees complement 21 rides built specifically for kids to learn about nature.

• Along the North Coast, Point Arena-Stornetta Public Lands offers 1700 wild, undeveloped acres perfect for hiking and a view of the ocean – and, between November and April, excellent whale-watching.

Big Bear Lake, located at a 2,000-meter elevation in the Inland Empire, is a breathtaking alpine setting in Southern California, known for its snow but also an epic place for hiking, biking and off-roading – with its hundreds of miles of road terrain.

• Traditional country music is celebrated in the Central Valley in Bakersfield, with the city’s unique musical style known as the Bakersfield Sound. Music fans head to Buck Owens’ Crystal Palace and the last of the city’s original honky-tonks, Trout’s.

The videos were produced through Visit California’s rural marketing program, and each location was sourced from industry members serving on Visit California’s Rural Committee. To complement the program, Visit California has also produced additional Hidden Gems content on VisitCalifornia.com and on social media – taking consumers on an epic virtual road trip spotlighting each region on Facebook, Instagram, and Twitter.

About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $125.9 billion in 2016 in California, generating 1,090,000 jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California, go to www.travelmattersca.com. For story ideas, media information, downloadable images, video and more, go to www.media.visitcalifornia.com.
 

3/13/2017
Visit California Announces Annual Eureka! Award Winners

Travel Writing & Content Creation Competition Awards Grand Prize to Kimberley Lovato for Interval World Magazine Feature - “Lake Tahoe Revisited”

SACRAMENTO, Calif. (March 7, 2017) — An Internal World Magazine feature by Sausalito-based writer Kimberley Lovato was named the Grand Prize winner of Visit California’s annual Eureka! travel writing competition, one of seven categories awarded today. The fifth annual awards competition showcases the best work by California-based travel writers and content creators.

“The extraordinary cultural and geographic diversity of the Golden State inspires a love for travel,” said Visit California President & CEO Caroline Beteta. “We’re proud that so many travel writers, with their unique depth of knowledge of the world’s most captivating destinations, choose to call California home and to share its wonders with aspiring travelers across the country and around the world.”

Lovato’s winning piece explores her return to the Lake Tahoe of her childhood and rediscovery of its natural wonders. Winning entries in other categories included California-focused travel stories published in national and international media, including Alaska Beyond, Dallas Morning News, The Globe and Mail, Sacramento Bee, and VIA.

The panel of judges - including this year’s guest judge Robert Arends, Public Relations Manager at San Diego Tourism Authority - carefully selected winning entries that best portray the state’s tourism offerings. Key to the judging process is a submission’s ability to inspire visitors to dream big in the Golden State: from experiencing contemporary culture and entertainment in California’s bustling cities, to discovering diverse landscapes and laid-back lifestyles found in its quaint towns and unique regions.

This year’s Grand Prize winner receives a two-night getaway to San Diego at the chic new Pendry San Diego Hotel along with fine dining in the Gaslamp Quarter, admission to top attractions including the San Diego Zoo, Safari Park, LEGOLAND California, or Belmont Park, and a San Diego Museum Pass. The prize was donated by the San Diego Tourism Authority and Visit California.

Winners by category are:

Category 1 - Magazine Feature Entry
Winner: Kimberley Lovato, Interval World Magazine, “Lake Tahoe Revisited”
Based in Sausalito
*Grand Prize Winner

Category 2 - Newspaper Feature Entry
Winner: Alec Scott, The Globe and Mail, “There’s something remarkable happening in San Francisco’s Tenderloin district”
Based in Oakland

Category 3 - Digital Feature Entry
Winner: Andrew Bender, Lonely Planet, “The best of California's deserts: Palm Springs, Death Valley and beyond”
Based in Santa Monica

Category 4 – Digital Influencer of the Year
Winner: Karilyn Owen, No Back Home
Based in Los Angeles

Category 5 – Broadcast Entry
Winner: Joseph and Julie Rosendo, PBS “Joseph Rosendo's Travelscope,” featuring Tri Valley, California
Based in Los Angeles

Category 6 – Thematic Entry: California Lifestyle
Winner: Sid Lipsey, Yahoo Travel, “Racing BMWs and Lounging: The Ultimate Desert Guys’ Weekend”
Based in Los Angeles

Category 7 – In-State Placement
Winner: Renee Brincks, Where Guestbook – San Francisco, “Museums on the Move”
Based in San Francisco

Award Methodology:
California-based writers, editors and content producers were encouraged to enter the competition with a qualifying submission across seven available categories, for content published between Jan. 1, 2016 and Dec. 31, 2016. Entries were evaluated and scored by four industry experts in three equally weighted categories: creativity, quality and content. The highest score for each entry is a total 30 points, 10 points for each scoring category. To define category winners, each judge's scores were added together for a cumulative score. The Grand Prize winner had the highest total score of any entry in any category. Categories whose qualifying entries did not meet or exceed a score of 75 were not awarded.

About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $122.5 billion in 2015 in California, generating 1,064,000 jobs in the state and $9.9 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.
 

2/6/2017
California Is Now 'Kidifornia'

Visit California’s new family-focused campaign lets kids rule

SACRAMENTO, Calif. (February 6, 2017) – Welcome to Kidifornia — it’s a great place to take your parents!

Speaking to the Golden State’s youngest tourists, Visit California’s newest family-focused TV commercial proves that with so many options for family fun, California is made for kids.

Debuting in the United States and Canada today, the spot, “Welcome to Kidifornia,” invites kids to rule on their next family vacation. Here, the children are in charge.

“This campaign joyfully encourages our youngest dreamers to bring their parents along for a trip to Kidifornia,” said Caroline Beteta, Visit California president and CEO. “From catching the winter wave at our mountain resorts to creating magic at one of our theme parks or unplugging in nature, there are endless opportunities for kids to dream big in California.”

With a growing number of bucket list-worthy theme parks, museums, national and state parks, beaches and more, California is the perfect destination for fun. From action-packed thrills at the Disneyland Resort, SeaWorld San Diego, LEGOLAND California and Universal Studios Hollywood to journeys of exploration at the Monterey Bay Aquarium and The Exploratorium, California is a dream getaway for kids of all ages.

The commercial takes viewers on an adventure to some of California’s most kid-friendly attractions and destinations, showing the kids as the ones in charge of the vacation, while their parents entertainingly come along for the fun.

California experiences/locations featured in the “Kidifornia” commercial include:

• Hanging out on the beach at Montage Laguna Beach Resort
• Floating on a raft in Lake Tahoe
• Chloe Kim snowboarding at Mammoth Mountain with her dad
• Relaxing in the park near the Golden Gate Bridge
• Exploring boulders in Joshua Tree National Park
• Hiking through the Redwoods in Santa Cruz
• Dancing to the music at Santa Monica Pier
• Discovering larger than life statues in San Diego
• Finding thrills at Disney California Adventure Park at the Disneyland Resort
• Feeding giraffes at San Diego Zoo Safari Park
• Creating magic at the Wizarding World of Harry Potter at Universal Studios Hollywood
• Glamping along the epic Big Sur coastline

Welcome to Kidifornia” is available to view online starting today, along with the new brand spot “Living the Dream.” 15-second and 30-second versions of both commercials will air across the United States on a mix of national cable and broadcast television layered with video-on-demand. Broadcast placements include a first-ever appearance in primetime during ABC’s top rated family comedies including “Modern Family,” “Black-ish” and “The Goldbergs.” In the digital space the commercial will play on Hulu, NBC online, ABC online and YouTube.

Both “Welcome to Kidifornia” and “Living the Dream” already launched in Australia (Jan. 22) and the UK (Dec. 26). Adapted TV spots featuring scenes from both spots are airing in Mexico (Jan. 30) and will debut in China in May.

Visit California invites kids of all ages to share their own California dreams and adventures using #Kidifornia on Twitter (@VisitCA), Instagram (@VisitCalifornia) and Facebook (facebook.com/VisitCalifornia). Kids can share photos and videos of their trips to California, stories of fun they’ve had in the Golden State and even drawings of dreams they’d love to come true in “Kidifornia.”

The time has come to let your kids do the trip planning! Kick off your “Kidifornia” vacation at www.visitcalifornia.com.

About Visit California

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $122.5 billion in 2015 in California, generating 1,064,000 jobs in the state and $9.9 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.VisitCalifornia.com. For story ideas, media information, downloadable images, video and more, go to www.media.visitcalifornia.com.
 

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Media Contacts

Ryan Becker
Vice President of Communications
Tel: (916) 319-5403
rbecker@visitcalifornia.com

Jennifer Sweeney
Director of Public Relations
Tel: (916) 233-0255
jsweeney@visitcalifornia.com
Kristen Bonilla
Public Relations Manager, U.S. & Canada
Tel: (916) 319-5421
kbonilla@visitcalifornia.com

Lindsey Guinn
International Public Relations Manager
Tel: (916) 233-0303
lguinn@visitcalifornia.com 

Molly Okumura
Media Relations Coordinator
Tel: (916) 233-0277
mokumura@visitcalifornia.com
Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Tel: (916) 444-4429
Fax: (916) 444-0410