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Press Releases

The most updated press releases for the Italian market on the destination California.

5/22/2017
New Web Series, "Jonny Moseley's Wildest Dreams," Launches Today

Watch the wild unfold as the Olympian checks off his California adventure bucket list

SACRAMENTO, Calif. (May 22, 2017) – “Jonny Moseley’s Wildest Dreams,” an action-packed outdoor adventure series hosted by freestyle skiing legend Jonny Moseley, is available for viewing today. Watch the wild unfold as the Olympic gold medalist explores California, seeking his next adrenaline rush while meeting experts, celebrities and friends who help him along the way.

“Jonny epitomizes what it means to Dream Big in California,” said Caroline Beteta, Visit California president & CEO. “His passion for adventure, and for the Golden State, shines through in this series, and his curiosity makes him seemingly fearless.”

With California’s epic natural beauty as a backdrop, each episode features Moseley attempting a new extreme sport … and he’s not always successful. Viewers can follow along as Moseley takes the road less traveled, highlighting some of California’s most off-the-beaten-path destinations.

Episodes can be viewed on Visit California’s online video hub Dream365TV, and on the organization’s YouTube channel.

Today’s launch includes two exciting episodes:

Fly!

Moseley and his buddy, skateboard pro Bob Burnquist, try a new sport called flyboarding off the coast of Catalina Island. To summarize this episode in Moseley’s words, it has “all the elements dudes love: golf carts, skateboards, jet skis, surfing, flying.” If anyone can successfully ride what is essentially a jet-propelled skateboard, it’s these guys – although there may be some epic wipeouts during the learning process.

Slack!

Slacklining champ Alex Mason meets up with Moseley in Lone Pine, California to give him his very first lesson in slacklining. After a few test runs, Mason may have a little too much faith in his new student, saying “Let’s put you on the high line. I mean, what could go wrong?” Battling 40 mph winds, rain and lightning, things definitely get interesting 80 feet up.

“The diversity of terrain from North to South and East to West in California is what makes this place my number one choice for outdoor adventure,” said Moseley. “This year the mountains of the Sierra Nevada received more than 50 feet of snow, making for some of the best snow sports action in the world. This same snowfall is now melting and will turn the rivers into kayaking meccas with world-class waterfalls. These changing weather cycles and diverse terrain make every adventure here unique.”

Shot by Warren Kushner of K Films in collaboration with Visit California’s brand agency MeringCarson, the series launched across four markets today – the United States, Canada, Australia and the U.K. – including full episodes and 60-second versions of both videos deployed for viewing across social platforms including YouTube, Facebook, Instagram and Snapchat. A series teaser, which launched Thursday, May 17, is also available.

Dream365TV is an online platform and dynamic hub of inspirational video programming designed to offer awe-inspiring yet alternative perspectives on the Golden State. The digital video network is available at www.VisitCalifornia.com/Dream365TV and is accessible globally at youtube.com/visitcalifornia.

More new episodes are slated to film this summer and fall, and as Moseley gears up for his next physical challenge, viewers are encouraged to offer up suggestions or words of encouragement using #JMWildestDreams.

About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

5/15/2017
California Road Trips Guide Inspires Summer Travel Plans

New guide highlights 10 unique Golden State itineraries - and more!

SACRAMENTO, Calif. (May 15, 2017) – The 2017/2018 issue of California Road Trips arrives just in time for summer travel. Distributed in the June 2017 issue of Sunset Magazine and produced by Time Inc. editors, designers and photographers, this year’s guide dazzles with Joshua Tree National Park on the cover. Inside, readers will find 10 itineraries that venture to the Golden State's deserts, mountains, cities and beaches.

“California is the quintessential summer road trip destination,” said Caroline Beteta, Visit California president & CEO. “From popular theme parks to the state’s most hidden gems, the new issue of California Road Trips features ideas that welcome all road warriors and inspire travelers to dream big this summer.”

California’s star power is in full display in the issue. This year’s grand tour will take adventure-lovers on a High Sierra dream trip designed by 1998 Olympic gold medalist in freestyle skiing, Jonny Moseley. Starting in Yosemite National Park, Moseley’s itinerary - which is also family-friendly - heads south through the Sierra Nevada mountains with stops including mountain biking in Mammoth Lakes, fishing at Lake Sabrina and skateboarding in Tehachapi before ending in Pismo Beach for some water play and fun on the dunes.

A foodie trip titled “Wine Country Whirlwind” features restaurant and vineyard recommendations throughout San Francisco, Napa County and Sonoma County straight from acclaimed chef Chris Cosentino of San Francisco’s Cockscomb.

Day trip itineraries include a family adventure through the Central Valley, a journey into the otherworldly badlands of Anza-Borrego Desert State Park, a waterfall loop around the Shasta Cascade and a Southern California theme park odyssey. Weekend getaways spotlight trips departing from major gateway cities and heading through under-the-radar locales such as Big Bear Lake, Santa Maria, Nevada City and Point Arena.

This year, 600,000 California Road Trips will be distributed in the June 2017 issue of Sunset magazine, and an additional 400,000 will be distributed through domestic and international direct fulfillment, California Welcome Centers, Sunset events and at trade shows. Visitors can download the guide free in digital format on Visit California’s website, request the guide online or place a phone order by calling 1-877-CALIFORNIA. 

About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

4/3/2017
'Hidden Gems' Series Showcases California Beyond the Gateway Cities

Local experts share insider tips in Visit California’s newly launched video series

SACRAMENTO, Calif. (April 3, 2017) – “Hidden Gems,” Visit California’s newly launched eight-part video series, takes viewers on a scenic journey through California’s beyond-the-gateway regions – from idyllic byways and wine country destinations, to historic honky-tonks and natural wonders.

Housed on Visit California’s Dream365TV network, and also viewable on YouTube, the series inspires viewers to take the road less-traveled and experience the wonders of the state’s diverse destinations. Each episode showcases a different location with insights and insider tips from local experts:

• In California’s Deserts region, Anza-Borrego Desert State Park is California’s only dark sky community. Stargazers from all of the world flock to this park and visitors can enjoy everything from 2.5-hour tours to overnight stays under the stars.

• Located in the North-East part of the state, in the heart of Shasta Cascade, Lake Almanor is an awe-inspiring, tranquil destination near Lassen Volcanic National Park.

• The Sierra Vista Scenic Byway, centrally located between Yosemite and Sequoia and Kings Canyon National Parks and roughly 100 miles long, features amazing vistas authentic to visiting the High Sierras a century ago.

• In the foothills of Gold Country, Murphys offers high-quality wines made possible by the region’s unique micro climate. At these small wineries, the owners are the ones making and pouring the wine.

• In Gilroy, the Northern gateway to the Central Coast, a rare form of art is found in the Circus Trees of Gilroy Gardens. The elaborately grafted trees complement 21 rides built specifically for kids to learn about nature.

• Along the North Coast, Point Arena-Stornetta Public Lands offers 1700 wild, undeveloped acres perfect for hiking and a view of the ocean – and, between November and April, excellent whale-watching.

Big Bear Lake, located at a 2,000-meter elevation in the Inland Empire, is a breathtaking alpine setting in Southern California, known for its snow but also an epic place for hiking, biking and off-roading – with its hundreds of miles of road terrain.

• Traditional country music is celebrated in the Central Valley in Bakersfield, with the city’s unique musical style known as the Bakersfield Sound. Music fans head to Buck Owens’ Crystal Palace and the last of the city’s original honky-tonks, Trout’s.

The videos were produced through Visit California’s rural marketing program, and each location was sourced from industry members serving on Visit California’s Rural Committee. To complement the program, Visit California has also produced additional Hidden Gems content on VisitCalifornia.com and on social media – taking consumers on an epic virtual road trip spotlighting each region on Facebook, Instagram, and Twitter.

About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $125.9 billion in 2016 in California, generating 1,090,000 jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California, go to www.travelmattersca.com. For story ideas, media information, downloadable images, video and more, go to www.media.visitcalifornia.com.
 

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Media Contacts

Jennifer Sweeney
Director of Public Relations
Tel: (916) 233-0255
jsweeney@visitcalifornia.com

Kristen Bonilla
Public Relations Manager, U.S. & Canada
Tel: (916) 319-5421
kbonilla@visitcalifornia.com
Lindsey Guinn
International Public Relations Manager
Tel: (916) 233-0303
lguinn@visitcalifornia.com 

Molly Okumura
Media Relations Coordinator
Tel: (916) 233-0277
mokumura@visitcalifornia.com

Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Tel: (916) 444-4429
Fax: (916) 444-0410