News & Events

Read the latest press releases from Visit California and research upcoming events. Check out how California has been making news through our gallery of recent press hits. And access our recent and archived newsletters. Plus, you can sign up to stay connected with Visit California, whether you’re interested in receiving press releases, consumer e-newsletters or the quarterly What’s New in California media update.

Press Releases

The most updated press releases for the Italian market on the destination California.

9/7/2017
Explore the Golden State: Little Passports and Visit California Announce Multi-faceted Partnership

The two California-based companies are teaming up to bring families unique content and resources as they plan upcoming trips

SAN FRANCISCO, Calif. (Sept. 7, 2017) – Today, Little Passports, the award-winning children’s media brand, and Visit California have joined forces to create memorable and exciting adventures that celebrate the state of California.

Through this new partnership, Little Passports developed printable activities and interactive online content, including a dynamic California map for curious kids and adults looking to learn more. The content, available on littlepassports.com/visit-california, includes educational information about the Golden State, fun games and puzzles, all designed to inspire exploration.

“At Little Passports, we inspire kids to explore their world, so it was a natural fit to partner with Visit California,” said Amy Norman, co-founder and co-CEO of Little Passports. “We’re excited to create fun and unique experiences for kids and families that celebrate the wonders of the state, including an interactive online map.”

In February, Visit California launched its family campaign, “Kidifornia” – where kids rule, and encouraged kids to bring their parents along for the trip of a lifetime. A growing number of bucket list-worthy theme parks, museums, national and state parks, and beaches make Kidifornia the perfect location for any type of family vacation.

“With so much for families to discover in California, Little Passports is the perfect partner for us,” said Caroline Beteta, president and CEO of Visit California. “Together, we are encouraging hands-on learning through travel and inspiring the next generation of adventurers.”

Additional pillars of the partnership will be announced later this year, including a sweepstakes to win an all-inclusive family trip to California. Little Passports activities will also be available in California Welcome Centers.

For more kid-friendly travel guides and vacation ideas the whole family can enjoy, go to visitcalifornia.com/family.

Little Passports offers four subscription options: World Edition, USA Edition, Early Explorers, and Science Expeditions, sold in monthly, 6-month, and 12-month subscription options, starting at just $12.95 per month. The subscriptions, along with additional educational products, can be purchased online at littlepassports.com.

ABOUT LITTLE PASSPORTS:
Little Passports inspires children to learn about the world through fun and engaging products and subscriptions. Each delivery is filled with innovative content that sparks a lifelong love of learning! Headquartered in San Francisco, Little Passports is a National Parenting Publication Award winner and a Parent Tested Parent Approved product. The company was founded in 2009 by fellow moms, and best friends, Stella Ma and Amy Norman. To date they have delivered over 3 million packages all over the world! Visit littlepassports.com to learn more and connect via Instagram and Facebook.

ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

Contacts

Allison Salzberg, 360PR+; 617.585.5793; asalzberg@360pr.plus
Kristen Bonilla, Visit California; 916.319.5421; kbonilla@visitcalifornia.com

8/31/2017
California Wins Big at 2017 ESTO Conference

Visit California takes home Mercury Award & three California destinations receive Destiny Awards

SACRAMENTO, Calif. (Aug. 31, 2017) – Visit California and three California destination marketing organizations were among the winners Tuesday when U.S. Travel Association announced the recipients of the 2017 Mercury and Destiny Awards at their annual ESTO conference.

Visit California won the Mercury Award for “Co-Op Marketing” for their program, Britifornians, in partnership with British Airways, which featured three California gateways: San Francisco, Los Angeles and San Diego.

“California is known for its innovative spirit, and I am so proud of our team at Visit California and our partners across the state for their continued creative work marketing the Golden State,” said Caroline Beteta, Visit California’s president & CEO. “Together we are able to share California’s diversity of experiences with the rest of the world through inspired campaigns like these.”

Britifornians is a content series profiling four typical British personalities as they discover what it means to let loose and dream big in California. The campaign successfully reached a core audience of young affluent travelers in the U.K. and incrementally increased travel into the participating cities. A co-branded TV spot delivered more than 57 million impressions and the series videos received more than 3.1 million views.

The Mercury Awards recognize U.S. state and territory tourism offices for excellence and creative accomplishment in destination marketing and promotion; while the Destiny Awards recognize urban, local and regional destination marketing organizations.

Three California destinations received Destiny Awards. San Francisco Travel Association won in the category of “Branding and Integrated Marketing Campaign: Destination Marketing Budget $5 million to $10 million” for their Summer of Love Promotion. Mammoth Lakes Tourism won in the category of “Destination Website,” for their new and improved consumer website. Visit Anaheim won in the category of “Social Media Campaign” for their work bringing big Anaheim flavor to tiny screens with content publisher FOODBEAST.

ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

 

8/22/2017
Visit California Named 2017 "Most Engaged Tourism Board" by Virtuoso

SACRAMENTO, CA (Aug. 22, 2017) – Visit California was honored by international luxury travel network Virtuoso® with a coveted Virtuoso Awards at the 29th annual Virtuoso Travel Week conference in Las Vegas. Visit California was named the Most Engaged Tourism Board – Global.

This accolade is awarded to destination marketing organizations that have engaged with Virtuoso’s network globally, as voted on by its more than 16,000 advisors. Only a very small fraction of the network’s 1,700 partners were recognized at Virtuoso Travel Week, making this award a truly special recognition for Visit California.

“California’s unparalleled luxury is refined, authentic, exclusive, and experiential,” said Caroline Beteta, president and CEO of Visit California. “Participating in events like Virtuoso Travel Week allows us to share those experiences with key partners. Being recognized by Virtuoso as a global leader is an incredible honor.”

Visit California’s partnership with Virtuoso is a part of the destination marketing organization’s expanded luxury strategy, The Golden State of Luxury. California offers a unique style of luxury, one that is tied to its impressive roster of high-end travel experiences, distinct lifestyle and brand.

“Visit California demonstrates a superior commitment to product excellence, expert knowledge and outstanding client service, all qualities highly valued by this network,” said Albert Herrera, senior vice president, Global Product Partnerships for Virtuoso. “This award places Visit California in a very exclusive category, as Virtuoso’s most celebrated partners are recognized as leaders within the industry. Their contributions and close relationships with our advisors enable Virtuoso to maintain its status as the world’s most exceptional luxury and experiential travel network.”

# # #

About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to www.media.visitcalifornia.com.

About Virtuoso
Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 800 travel agency partners with more than 16,000 elite travel advisors in over 45 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $21.2 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.

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Media Contacts

Jennifer Sweeney
Director of Public Relations
Tel: (916) 233-0255
jsweeney@visitcalifornia.com

Kristen Bonilla
Public Relations Manager, U.S. & Canada
Tel: (916) 319-5421
kbonilla@visitcalifornia.com
Lindsey Guinn
International Public Relations Manager
Tel: (916) 233-0303
lguinn@visitcalifornia.com 

Molly Okumura
Media Relations Coordinator
Tel: (916) 233-0277
mokumura@visitcalifornia.com

Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Tel: (916) 444-4429
Fax: (916) 444-0410