Research & Statistics

View official research, reports and statistics

California Tourism Facts and Figures

• Domestic and International visitors spent $109.6 billion in California in 2013. This spending supported 965,800 jobs and accounted for combined earnings of $32.3 billion. Travel spending generated $7.1 billion in state and local tax revenues.

• International Travel - California saw a projected 14.7 million person-trips in 2012. Approximately 6.2 million were from an overseas origin, 7.2 million from Mexico and 1.5 million arrivals from Canada.

• In 2012, California saw 215.1 million domestic person-trips, 172.5 million of those were leisure trips. The forecast for 2013 is an increase of 2% in total domestic and an increase of 2.1% in leisure domestic trips.

California Tourism Highlights Document

For a complete list of Visit California tourism research, click here

Featured Video

'Sons of Anarchy' Final Ride

Stay Connected

Sign Up for Updates
Sign Up

Media Contacts

Ryan Becker
Vice President of Communications
Tel: (916) 319-5403
rbecker@visitcalifornia.com

Jennifer Sweeney
Director of Public Relations
Tel: (916) 233-0255
jsweeney@visitcalifornia.com
Kristen Bonilla
Public Relations Manager, U.S. & Canada
Tel: (916) 319-5421
kbonilla@visitcalifornia.com

Lindsey Guinn
International Public Relations Manager
Tel: (916) 233-0303
lguinn@visitcalifornia.com 

Molly Okumura
Media Relations Coordinator
Tel: (916) 233-0277
mokumura@visitcalifornia.com
Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Tel: (916) 444-4429
Fax: (916) 444-0410